This is the twenty-fifth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Since I am on the theme of sports from the last post about Dick Beardsley’s Running Store Fargo I was shown an article talking about Nike targeting female athletes. Thanks to Apyrl from the Women Like Sports blog it appears that Nike is starting a new marketing campaign to encourage and promote women’s athletics. Here is an excerpt:

The Nike Gamechangers: Change the Game for Women in Sport competition encourages people from around the world to showcase their game by outlining their exciting ideas for women in sport on their website.

“Nike understands the transformative power of sport and we know there are social innovators around the world doing amazing work in this area,” states Nike “Let Me Play” Global Director, Maria Bobenreith. “Through the Nike Game Changers competition we are providing an online platform to form a community of game changers and showcase their ideas and innovations around empowering women through sport.”

The idea is to find new and innovative ideas and use the power of social interaction and promotion to determine the top ideas for creating more opportunities for women in sports. By way of blogging, voting, commenting and group participation, ideas can move up or down in popularity. The most popular ideas will be voted on by a panel of judges resulting in the top ten winning $5,000.

Even if you do not offer a proposal of your own, we invite you to join the dialogue. Your experience and insights are invaluable to the emerging field of sport for social change.

Join the online Changemakers community to make suggestions and recommend resources that will help refine and strengthen the strategies presented by competition entrants. Tell us what you’re thinking, how you see the field, where its challenges and opportunities lie.

I would love to see a tribe of people build up around this idea and only time will tell how successful the idea turns out to be. I think that there are many positives stacked on the side of success such as group interaction, worthy cause, enagaging people with a similar interest, connecting people and a place for central and quick communication. I have no doubt that this will produce some sort of results in promotion of women’s sports and female athletes. Have you heard of this competition before? What are your thoughts?