Welcome to TEABERRY Fargo! As some of you know, I write to you primarily from Fargo, North Dakota, and like to share some marketing ideas I can easily take pictures of. This brings us back to TEABERRY in downtown Fargo.

If you aren’t familiar with Fargo, during the winter it gets very VERY cool here. As you would expect, coffee is quite the staple drink for about 6 months of the year out of the necessity of staying warm. What Fargo doesn’t have is a lot of varieties of tea outside of Starbucks or Dunn Bros. Some astute people felt that not everyone likes coffee but still like to share in the experience of those delirious hot and cold beverages, so they created TEABERRY.

TEABERRY is owned and operated by a man named Trung. He was quite busy when I stopped by so I only got a few words (that’s a good sign for a new business). By my estimate, they have about 40+ different flavors of tea and hundreds of possible combination of different flavors by adding jelly (basically a jelly bean added for a different flavor) or pearls (like a taffy that adds a little kick of sugar). My favorite tea so far has been the Aloe Vera. You can taste the chunks of aloe along with some amazing bursts of other fruit flavors such as strawberries, orange and lemon. It is quite the combination. I also hear they do serve one type of Vietnamese coffee that is super strong and dark as night. I will have to try it sometime.

The beauty of the whole TEABERRY idea is the simplicity of the idea and providing something to people that doesn’t currently exist. What a concept! Never forget that it is OK to be the only one in town, or in your niche that is doing what you are doing. When you are the only one around, people will naturally refer others to you. A while back I was looking to have some engraving work done on something other than jewelry and ended up at a very nice trophy shop at the suggestion of the jeweler. It worked out very well for me and I am pretty sure there can only be 1-2 of these in town to begin with.

Cheers!