Andrew from Mixery.com was kind enough to share a video of Seth Godin Tribes he (his friend) was able to record. It is a bit on the longer side of 70+ minutes, but I would highly recommend watching and analyzing what Seth is trying to describe in creating a tribe of people and ideas. Powerful message especially from a marketing point of view.

Mixergy has more videos and MP3s for startups.

If you haven’t heard, Seth Godin is giving away a free PDF casebook for his new book Tribes. For FREE! Giving freely, that is a concept I absolutely love. Anyways, the book is called Tribes and you can get your free casebook HERE. If you want Tribes, you will have to pay for it. Too bad. Godin said:

“The PDF is a casebook, an ebook based on the real book. The ebook is written by a team of people on the website we built,”

I love reading and have a great admiration for Seth Godin and his marketing ways. If you ever want to learn more about marketing in one month than you will ever learn in a masters program, lock yourself in your bedroom for one month with nothing more than Seth Godin books and a subscription to his RSS feed. You won’t regret it. If you don’t have the time to read his works and apply them to your business, you can pay me to gladly interrupt them for you .

Talk about an unconventional marketing technique and another great marketing idea, giving away things around your book for free, perhaps even the book itself.

Updated*

If you have never visited or read any of Seth Godin’s books or blog posts you must. I enjoy the insight and practical ways he presents marketing and business.  Here is a quote:

“There’s a huge gap between most how-to books (cookbooks, gardening, magic, etc.) and business books, though. The gap is motivation. Gardening books don’t push you to actually do something. Cookbooks don’t spend a lot of time trying to sell you on why making a roast chicken isn’t as risky as you might think.

The stakes are a lot higher when it comes to business.

Wreck a roast chicken and it’s $12 down the drain. Wreck a product launch and there goes your career…”

It would be a great idea to spend some of your free time diving into some of his blog posts, even better if you have the time to read or listen to some of his bestseller books.

Today I leave for the family cabin in the Marble Mountain Wilderness and I shall return with some pictures, hopefully tomorrow night.