You may have noticed that I have a single Project Wonderful ad on the left side of the blog. I decided to only place one ad there because I can’t stand sites with 20 Google ads blocking all of the content. I also feel that if you are trying to provide a quality blog that adds value to the readers, you should not plaster it with ads.

On the other hand, if you are trying to make money from a semi-static webpage, you are doing the right thing by covering it with Google ads. You are focusing on quantity instead of quality. I read a report done on some A-list blogs that said some of these blogs use up to 30% of the front page for advertising space. Way too much space is being consumed with ads on these sites, and any of the frequent visitors will eventually learn to navigate the site without clicking ads. I believe if there were 4-5 well placed ads of different sorts on the site, there would be a much higher demand for the space while generating roughly the same income. The advertisers would in change be getting a lot higher CTR, since there would be fewer ads displayed to begin with. On some of the blogs that I frequent, advertisers have purchased 2-3 ad spots on the front alone page.

I have been doing a little experiment of my own between Project Wonderful and Google Adsense. On my blog I am going to be running Project Wonderland and on my girlfriend’s blog That Mutt I will be running Google Adsense to see which service is the best for up-and-coming blogs. I will continue the tradition of sharing my findings and experiments with everyone here. I will be promoting each blog equally and with the same zeal. I would like to know how each of these services have worked for you. Leave me a comment and let me know.