How do I know where to target my efforts online?

When I fist started blogging just about two years ago on www.joshwhitford.com I had no real idea on what I was going to talk about. I love business and I love marketing and eventually that became the theme of the posts I continued to write.

In the beginning I figured I would learn how to rank for keywords and then continue to do so. One of the first keywords I targeted was the term Unconventional Marketing. I thought the term was just what I was looking for as my starting point and target audience.

I eventually ranked for the term after trying for a couple of months and now I continue to hold the first spot in Google roughly two years later. For the record, I got most of my link love by changing the title on my site to the Unconventional Marketing Blog and then people continually linking to my site with that description. Pretty easy huh?

I recall when I showed up #1 for the first time. I wrote a post talking about being #1 for the term and how proud I was. Then a thoughtful commenter showed up and told me how my term sucked because according to all major sites, the term gets little or no traffic to speak of. Way to rain on my parade, right?

So I shuck it off and continued without much thought.

A few months later someone emailed through my site asking for me to develop a marketing plan and help them execute it for them. The deal turned out being a solid 5 figures and low and behold they found me through the term Unconventional Marketing. Crazy.

Not only was that one deal a success, but I have had 3 Online Pokies deals in the 5 figures result from that one search term… So much for no search traffic, huh?

What is the point of all of this rambling? Simple. Just because someone comes and rains on your parade about something you worked hard to get doesn’t mean that you should take what they say as fact or the law.

It also means keywords and search terms that get “little” or “no” traffic to speak of can result in large deals.

So many people get hung up on the numbers, how many people visit, how many page views, how many this, how many that and so on. Really the numbers are deceiving and can be manipulated pretty easily to give people what they want… more numbers. Instead, focus on what will help you reach your goal. Will 5 buyers get you closer to your goal? You bet. Can you find 5 buyers out of 10 visitors? You bet.

Before you think about keywords and how “little” traffic they get according to whatever source, realize that until you actually rank for the term, you’ll never know. I can tell you that people search and click on Unconventional Marketing about 3-4 times a day or 1,200 times a year. But out of those 1,200 visitors I’ve made a fair chunk of change. Get the point?

Try whatever you can and see the results for yourself. What if I had given up on the idea of unconventional marketing because some naysayers analyzed and determined I was wrong? What have you given up on because of others’ opinions? What do you think would be fun to try just for the sake of trying?

What is Unconventional Marketing?

Doing what the majority doesn’t and getting results…

Model Successful People to Grow Your Market and Brand

Watching what successful people are doing is more important that listening to what they are saying. People forget how they got to where they currently are, so look at their past and current behaviors to determine how you should model them.

Personal interaction is huge in building your brand, and those who constantly interact with their followers and others quickly pass those don’t. Branching out to others’ sites and similar niche sites such as forums, vlogs and the like are also important.

Here are some of those that I mentioned who are taking branding to the next level. Most are under the radar in the large scheme of things but have more impact than many of the “a-listers” due to their insanely high level of interaction and community development.

  • Allyn Hane is another video blogger and internet marketer who is kicking ass and taking names with his off the cuff, in your face, no B.S. approach to marketing online.
  • Steve Sherron is another highly skilled video blogger (I guess compared to my shooting ability, everyone is highly natural ingredients in volume pills skilled) who is on the fast track carving out his niche in video marketing online.
  • Griz (no need for last name, cuz if you don’t know, you’ve been living under a rock) has dominated the make money online niche. This is reason enough to follow and learn from him with his blatantly helpful information you can take to the bank (literally).
  • Last but certainly not least is my man Victor Franqui who single handily made Google change its algorithm (seriously) and still continues to dominate in making money online with more free information than you can shake a stick at.

What am I trying to get at?

The secret to marketing and building your brand online is to interact with everyone you can and model the people who are already successful at it. Don’t reinvent the wheel here people. Simply look at what others have done and do the same in your own niche. Love what you talk about, who you interact with and the rest will come in time. Start now. It’s that simple.

Internet Marketing the new diet pill

One of the topics I caught on talk radio recently was how the FDA announced that most diet pills are bad for us. The kicker was that even pills marked as all natural are bad for the people taking them. I am thinking to myself, “no crap.” Just because something is natural doesn’t mean it’s good for you.

Internet marketing is a lot like diet pills

Internet marketing is not easy. I won’t claim that it is. It is real work. Sometimes at the end of the day having worked 14+ hours, I question why I even bother. But when you accomplish something cool and profitable, it is completely worth it. Like dieting, there is no shortcut.

Let me repeat myself, there is NO shortcut. You can’t take some magic pill that will make you money overnight online. If that were the case, everyone would do it. It takes long hours, a lack of sleep and eating potatoes for months to save on groceries. The reason so many people out there are “pretending” to give you good advice is because they are selling you diet pills. Then when you realize those pills don’t work, they have another one lined up for you to try that “really works this time.” Quit kidding yourself.

95% of the “A-List” bloggers are selling you crap. I fell for it just like most everyone else I know. I was only smart enough to get out of the Internet marketing rat race when I saw a good thing. People like Vic and Grizz taught me how to think like a real Internet marketer and how to profit from it. They will teach you more about Internet marketing than all of the A-listers combined. They can teach you about SEO and how to make money online. If you want proof, just Google “make money online” 3 of the top 10 spots belong to these two guys.

There is a lot of money to be made online. But the pie is shrinking unless you teach yourself some valuable skills. Skills that are not of value include spending 1,000 hours building a list of subscribers who don’t buy what you are selling. That is why it takes the A-listers tens of thousands of subscribers to make money. Do you ever notice that advertisers on their sites don’t buy repeating ads? The reason is because their subscribers don’t buy njoy electronic cigarettes anything from those advertisers. It’s a big con game. People think if they can get an ad on those bloggers’ sites, some of their money and luck will rub off on them. Nine times out of 10, the advertisers lose and the blogger wins, and you’re the sucker if you bought anything. Trust me I know.

Quit buying diet pills

It’s time to start exercising. If you want to make money online you need to learn a set of skills that will help you to do that. Pick your poison as far as what you want to do. I chose SEO because there is not a lot of competition here in Fargo and it is a lot of fun ranking websites for new keywords. I hope what you choose is something that you really love because when times get tough and you aren’t making any money, you better love it in order to stick through it. Internet marketing is a race. You don’t win races by taking pills. You have to train, sweat, eat right and have commitment.

The #1 thing any of you can do is stop kidding yourself and decide to start working hard towards your goal. It’s either that or go about doing what you’re doing and continue to watch results slip away. I made a choice to quit my job and make a living online doing something I was passionate about. I am extremely thankful I found people willing to share what they know with me freely allowing me to accomplish my dream. I would like to make the same commitment to you as well. I will gladly and willfully tell you all I know, what I’ve learned and continue to learn. All you have to do is ask.

I have to warn you that I am only a willing vessel. You can take what you want and leave the rest. I just promise not to sell you Internet marketing diet pills. I am sure I will have more to come on this subject. I dare ask if you have any Internet marketing horror stories, but if you do and would like to share them feel free to do so. Just remember, you can lose weight for free just like you can make money online for free, it just takes hard work and time. I am always available for discussion via my contact page.