This is the seventeenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

I found this article from Commercial-News.com where they talk about having two different shopping nights for men and women. It is a pretty creative and interesting idea that caters to both men’s and women’s shopping habits. Not sure how many mall owners read this blog but I do know that the idea of catering to men’s and women’s different shopping patterns is a pretty good idea. How can you change the sales and deals you offer to better match the patrons frequenting your business?

The largely known difference in men’s and women’s shopping habits, with women often shopping early and men often waiting until the last minute to shop, was seen with a promotion that started with a Girl’s Night Out last week and will conclude with a Guy’s Night out on Dec. 16.

Mall administrative assistant Cindy Compton explained that women who participated filled out their own gift registry or wish list of items from mall stores.

The lists then will be made available to their guys on Guy’s Night Out. There also are sales, door prizes and free gift wrap on the Guy’s Night Out.

You can read the rest of the article here.

This is the sixteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Create a challenge to your customers and clients to prove you or your product wrong or inadequate. Here 3M uses their security glass and a pile of money to prove how great their product is at a bus stop.

This is the second day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

One realm I have never ventured into is that of a telephone conference series or packaging a product on mp3 or DVD. I have seen the effectiveness of marketing via these methods and the ability to upsale people on bigger and better versions of the same series later on consultant fees. Setting up and distributing an audio or DVD series takes a lot of front-end work to being with, but I have to believe it is definitely worthwhile since so many people do it. Here’s a quick outline:

Create a 3-part telephone conference series, scheduled for the week after Thanksgiving and the first two weeks of December. Rent an inexpensive bridge line (under $25 for each seminar or some providers offer free, bare bones services if you want to do your own recordings).

Send out an e-mail invitation to your list of customers and newsletter subscribers through a provider such as VerticalResponse.com (send a thousand email invites for under $10).  Spell out exactly what they’ll learn using intriguing bullet points.

Charge $25 for each segment, or $59 for all three.  Offer to include Cd’s or MP3′s, and/or transcripts of the courses if customers pay an extra $10.

Determined to send out holiday gifts like you always do, but this year you want to cut costs?  Create a low-cost promotional magnet that you design yourself. For more info check out Ambition is not a dirty word.