This is the twenty-fifth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Since I am on the theme of sports from the last post about Dick Beardsley’s Running Store Fargo I was shown an article talking about Nike targeting female athletes. Thanks to Apyrl from the Women Like Sports blog it appears that Nike is starting a new marketing campaign to encourage and promote women’s athletics. Here is an excerpt:

The Nike Gamechangers: Change the Game for Women in Sport competition encourages people from around the world to showcase their game by outlining their exciting ideas for women in sport on their website.

“Nike understands the transformative power of sport and we know there are social innovators around the world doing amazing work in this area,” states Nike “Let Me Play” Global Director, Maria Bobenreith. “Through the Nike Game Changers competition we are providing an online platform to form a community of game changers and showcase their ideas and innovations around empowering women through sport.”

The idea is to find new and innovative ideas and use the power of social interaction and promotion to determine the top ideas for creating more opportunities for women in sports. By way of blogging, voting, commenting and group participation, ideas can move up or down in popularity. The most popular ideas will be voted on by a panel of judges resulting in the top ten winning $5,000.

Even if you do not offer a proposal of your own, we invite you to join the dialogue. Your experience and insights are invaluable to the emerging field of sport for social change.

Join the online Changemakers community to make suggestions and recommend resources that will help refine and strengthen the strategies presented by competition entrants. Tell us what you’re thinking, how you see the field, where its challenges and opportunities lie.

I would love to see a tribe of people build up around this idea and only time will tell how successful the idea turns out to be. I think that there are many positives stacked on the side of success such as group interaction, worthy cause, enagaging people with a similar interest, connecting people and a place for central and quick communication. I have no doubt that this will produce some sort of results in promotion of women’s sports and female athletes. Have you heard of this competition before? What are your thoughts?

I am going to just throw out a few different marketing queries I have received to this blog and then reply as quickly as I can with marketing ideas. All of these are terms people have searched and found their way to my blog. I can’t promise that they found what they were looking for, although I hope they did. Just in case, here are my different marketing ideas for a variety of different areas.

Marketing an apartment building

Give away an iPhone to each unit with a sign out front saying so.

Blog Marketing Ideas

Build or join a blog network, provide something valuable for free.

Beer Marketing Techniques

Give it away and sell the cups

Drive-thru coffee marketing ideas

Make a fast lane for $1 refills. Better yet, make it automatic with an RFID reader so people can get refills anytime day or night.

Food bank Marketing Ideas

Electronic billboards in highly trafficked areas with a thermometer style display showing food levels.

Gas station marketing ideas

Bring back full-service at no extra cost.

Grocery store marketing strategies

http://www.stservicemovie.com/

Halloween marketing ideas real estate

Turn the listed homes into haunted houses.

Marketing strategies for newspapers

Create a new Onion.com or go 100% digital with lots of features like mobile, email and RSS.

Movie theater marketing ideas

Convert the movie theater into a restaurant and don’t charge extra for the movie.

We have all seen those great word of mouth campaigns that pay off huge for the creator of whatever was being talked about. The latest of these was The Dark Knight starring Christian Bale and Heath Ledger.

Everyone knows the cast was loaded with amazing actors but due to the untimely death of one of them, the film received a tremendous amount of publicity. The turn of events that took place shot the movie to a huge opening that will remain on the top 10 list for a very long time.

Advertising budget spent on a better product

I mention Dyson on here from time to time because I feel it went the route of product innovation vs. mass advertisement. Dyson’s sell themselves. It’s true. People are completely convinced paying a couple hundred dollars more for a Dyson is money well spent, even the people who only vacuum once a month. What is the cost break down per use at that rate I wonder?

Sacha Baron Cohen up to it again

Every time Sacha Baron Cohen starts a new project, we hear about it. He goes on crazy antics that get him thrown out of stadiums, pulls one over on celebrities, gets sued by college kids, you name it. The fact that his name is in the news only enables more and more people to learn about his upcoming projects.

Lines at Apple stores nationwide

We have all seen the news on the day or night before the launch of a new Apple product with lines that wrap around the block. Everyone gets so excited they can hardly wait one extra day to beat the madness or not be one of the first to own their shiny new ______.

Giving your product legs to walk with

The key is the ability to give your product or service legs to walk with. Some great ways to enable word of mouth to spread is to give people something to talk about. Tie your product in with a charity event or organization. Have an impromptu contest around some special occasion whether it’s a holiday or an internal celebration. Perhaps, allow a specialized coupon to leak to others. Remember when Starbucks offered friends and family of employees a free coffee and everyone forwarded the email on to everyone else in the world? I am sure it was all planned. Be creative and have fun, make people smile, think and share their experiences.