I have been seeing a lot of searches landing on my blog for Halloween Marketing Ideas and really wonder what people are tying to marketing on Halloween (or there about).
Here are a few of my Halloween Marketing Ideas for various industries:
Gas Station
I would hold a costume contest every day of Halloween week, where the winner gets a free tank of gas.
Restaurant
I would dress up the host or hostess in the scariest costume imaginable and have him or her jump out at everyone as they came in.
Grocery store
Hold a contest to see who can come up with the most creative costume from things within the store to be judged by patrons and awarded a store coupon.
Retail Stores
Put out a call for anyone willing to wear a gorilla or other animal suit to browse the store like a typical casual customer for the week (bunches of them).
All of the above and more
Give away lots of candy, and the big king-sized bars while you are at it. Kids love to talk about the mass score they got at one house or business over another.
These ideas are to get people to talk about your business. I don’t think Halloween is as marketed as Christmas, but still, a lot of people participate. Seeing that this year Halloween is on a Friday I am sure a lot more people than normal will be out. Finding a niche that your business can capture and help the word spread by including as many people as you can is the key. Use what you have at your disposal to give away as prizes, include in the contests and help other to talk about you.