Update: “Freebruary: Free medium coffee — vanilla, hazelnut, regular iced coffee flavors available, February 1-28, 5 a.m. to 9 a.m.” Not available at all location. It’s best to call and check ahead of time.

This is the fourteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

On the radio I overhead McDonald’s advertising free coffee Mondays where you can drive through or stop by their store for a free sample of McDonald’s coffee. I for one think this is BRILLIANT! First off, I love coffee and especially FREE coffee. Next, they are getting droves of new people to try their coffee in hopes of converting them to long-time McDonald’s coffee drinkers. Finally, I am sure sales will go through the roof of additional items like breakfast sandwiches and burgers as the people who get their free coffee realize how hungry they are too.

This is the tenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

The other day I came across an article on the SoGoodBlog where Burger King is purposely dropping wallets around different locations loaded with goodies. Most of the contents inside are gift certificates to their restaurant but who knows maybe someone got adventurous and added some real cash. As far as we can tell they are being dropped in and around the Chicago area, but that doesn’t mean it cant happen where you are.

Yep, the wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. A handful of bloggers have found some of these wallets, and are reporting that they contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License” featuring The King, and a map of Chicago or Orlando area Burger King’s.

Several bloggers have posted about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, praising the promotion and calling it “unexpected and well-timed” given the current state of the economy.

That’s right folks, we are over half way through the October Surprise Contest on the Unconventional Marketing Blog.

Two winners will be chosen at the end of the month and each will be given $50 and a copy of bestselling author Tim Ferriss’s Four Hour Workweek. The two ways to win are as follows or you can go to the Contest Page to watch the video.

1. Top Commenter – pretty easy $50, please leave non-spam comments
2. Email subscription by RSS or Newsletter (subscribing to both counts twice)