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I came across a neat site that shows keywords like a tag cloud (sized according to number of appearances). On the site Wordle.net you can play with the settings to have a little fun and see what your site or document looks like in various different word arrangments. I think it is definately a way to show what your major keywords are and where you would use some improvement in reguards to staying on topic and SEO. Check it out and see what you come up with. I would say that I use the word marketing a lot.