I guess you got me on a video kick now and just can’t get enough of me. In the video below I tell a story about me and some of my pastÂ adventures.
*disclaimer: some of the information in this post could be considered illegal activity depending on your country, state or city. This is meant forÂ entertainmentÂ purposes onlyÂ and not as a guide to do anything thatÂ violates any national, state or local laws.
How’s that for a setup? I bet you’re interested now. Lets roll the tape. Also I noticed the auto gets a little fuzzy in some places. I apologize.
I’m sure by now you have figured out this post is about developing a story around your product. Doing so effectively can make a huge difference in profits and brand loyalty. Why do you think iPod does so well? Its not because iPods are the best made product on the market, actually they fail a lot. But nobody cares because of the emotion that accompanies the product. Everyone knows you are cool when you listen to an iPod.
It’s amazing how people are willing to purchase a sub-par product just because of how the story makes them feel. But I am not advocating for you to go out and develop a story around a crummy product just for the sake of selling more.
Next time you are about ready to go and launch a new product, look at the story you are about to tell and see how you can tell it a little better. Start by telling people how life was before you made your widget and how you thought there could be a better way. So you set out to find that way that could help all of humanity. In your quest to do so you developed your widget. Then out of the kindness of your heart you decided to share that widget with the rest of the world so they would not have to go through the same troubles and termoils you had to endure. Do this in about 30 seconds and you have a winner. What do we give them, Johnny? AÂ shinyÂ new widget for $19.95.
Now see, that wasn’t so hard.
Tell me about products you have purchased that totally sucked but came with a good story…
If you were interested in the knife I was talking about you can find it here for $36. The brand name of the knife was Min Sheng. Not all countries allow such things, so make sure to double check before ordering.