When I fist started blogging just about two years ago on www.joshwhitford.com I had no real idea on what I was going to talk about. I love business and I love marketing and eventually that became the theme of the posts I continued to write.
In the beginning I figured I would learn how to rank for keywords and then continue to do so. One of the first keywords I targeted was the term Unconventional Marketing. I thought the term was just what I was looking for as my starting point and target audience.
I eventually ranked for the term after trying for a couple of months and now I continue to hold the first spot in Google roughly two years later. For the record, I got most of my link love by changing the title on my site to the Unconventional Marketing Blog and then people continually linking to my site with that description. Pretty easy huh?
I recall when I showed up #1 for the first time. I wrote a post talking about being #1 for the term and how proud I was. Then a thoughtful commenter showed up and told me how my term sucked because according to all major sites, the term gets little or no traffic to speak of. Way to rain on my parade, right?
So I shuck it off and continued without much thought.
A few months later someone emailed through my site asking for me to develop a marketing plan and help them execute it for them. The deal turned out being a solid 5 figures and low and behold they found me through the term Unconventional Marketing. Crazy.
Not only was that one deal a success, but I have had 3 deals in the 5 figures result from that one search term… So much for no search traffic, huh?
What is the point of all of this rambling? Simple. Just because someone comes and rains on your parade about something you worked hard to get doesn’t mean that you should take what they say as fact or the law.
It also means keywords and search terms that get “little” or “no” traffic to speak of can result in large deals.
So many people get hung up on the numbers, how many people visit, how many page views, how many this, how many that and so on. Really the numbers are deceiving and can be manipulated pretty easily to give people what they want… more numbers. Instead, focus on what will help you reach your goal. Will 5 buyers get you closer to your goal? You bet. Can you find 5 buyers out of 10 visitors? You bet.
Before you think about keywords and how “little” traffic they get according to whatever source, realize that until you actually rank for the term, you’ll never know. I can tell you that people search and click on Unconventional Marketing about 3-4 times a day or 1,200 times a year. But out of those 1,200 visitors I’ve made a fair chunk of change. Get the point?
Try whatever you can and see the results for yourself. What if I had given up on the idea of unconventional marketing because some naysayers analyzed and determined I was wrong? What have you given up on because of others’ opinions? What do you think would be fun to try just for the sake of trying?
What is Unconventional Marketing?
Doing what the majority doesn’t and getting results…