By the end of this post you will be able to make money via Twitter marketing.
First off, I am tried of people saying they can’t figure out how to make money by using Twitter. There are over 60 million people on the thing and you can’t figure out how to monetize Twitter off of that? Seriously?
I am not going to go over the wrongs or rights of the different Twitter marketing ideas presented here or how to play the Twitter game. To each their own.
I have been a part of these ideas at some point in order to bring you this list. I do not continue to use all of these Twitter marketing techniques. Some were purely for trial/error or experimentation.
Twitter is a communication tool
Twitter’s sole purpose is to help people communicate, period. If you are broadcasting on Twitter like an ad machine you’ll constantly need to add more and more Twitter followers to your list to sustain the click-thrus in order to make money. This is a waste of time and never ends.
Work on building relationships and stroking egos. A Twitter account with 200 loyal and dedicated followers will do more than an account with 100,000. I promise.
With Twitter’s open and easily accessible API there are a 1,000,001 programs enabling you toÂ find peopleÂ who would be interested in you, your product, site, business or whatever.
Gain Niche Traffic from Twitter
It used to be that you could create a Twitter account for the purpose of promoting your website and masses of people would flock to everything tweeted by everyone. This is not the case anymore.
People have begun to find a balance in the things they like to see and experience on Twitter and will drop over-promoting assholes in two seconds flat.
With that said, if you use Twitter and your account properly, you can find a goldmine of like-minded people for your niche site. As you establish relationships with these people they will in fact click-thru to your site.
Most of these click-thrus to your site will not click on ads, but they will click on affiliate links and reviews. If you are running a niche site about lawn and garden and promoting this site with Twitter, don’t expect to make any money from Adsense. If you are linking people to product review pages with some good bits of info and some Amazon affiliate links, you’ll do much better.Â If people click on the link in a Twitter stream, they are going there to read the content, not click on a Google ad.
Search.Twitter.com is a goldmine
The old fashioned way of searching for people on Twitter is still possible by running search queries throughÂ search.twitter.com and watch the stream. With the advent of Twitter programs, much of this can be done with many additional features allowing you to cover more ground at one time.
I use CoTweet a lot for my Twitter marketing and for managing my various Twitter accounts. Currently CoTweet is in beta and you’ll have to beg them to let you in. The best thing you can do with Twitter is find peopleÂ who are like-minded for your website or community.
With websites like twellow.com/twellowhood and others you can find lists of peopleÂ who have related interests. Tweepsearch.com will allow you to search people’s Twitter profiles/bios and so on. If you’re into lawn and gardening, search people’s Twitter bios for gardening and check them out. See if you have anything in common and begin a conversation.
Having your pulse on your Twitter community enables you to make decisions about topics, trending topics, possible products to review and much more. If you see some person talking about xyz widget very favorably and that widget has an affiliate program or is sold onÂ amazon.com, imagine what you can write a review about…
Then go back to the thing you know best and rank that review in the serps for all the organic traffic for people toÂ find and buy.
Review Products and Services
Information is key to determining what you can write about and make some money. If peopleÂ who are not invested in a product or service are still interested and talking about it, that is a potentially good product to review.
Do your homework. Write a review of whatever and rank that for people to find. When you publish the article/review, it is natural to Tweet that out to your followers, and if you have the right followers, they will do the same to help promote you. This isn’t where the money is made, but it helps so don’t count it out.
The sure money is using the info gleamed from Twitter to determine what people want and have an appetite for.
Selling Ads on Twitter
There are dozens of ad companies that are jumping into the sponsored tweets game such asÂ ad.ly, Sponsored Tweets and Twittad. Â These companies are trying to help you make money from Twitter by tweeting ads to your followers. I prefer Sponsored Tweets and ad.ly as they seem the most legit and expanding their services super quickly in this new game. They also offer referral programs so as people below you make money, so do you without having to blast your own community with ads. It’s a wicked little circle.
Selling ads will make you money, but unless you have a high CTR from your followers your rates will drop fast. You might only make a few hundred before your good karma runs dry with your followers. So unless thousands of people can name you from Adam online this will be short lived. If you and your Twitter account are the go-to place online for a niche, you’d probably have better success selling ads.
Twitter Referral Programs
Most programs online made for making money have affiliate programs attached to them to help spread the word and love around. You can find tons of these programs made just for Twitter that help you find and follow masses of people closely related to your interests. Buy the program, use the program, write a review, rank, make money and rinse/repeat.
Just about every day a new program comes out, so opportunities are plentiful for making money with referral programs. Just take a look at the program/software and see if it looks useful and well put together, then give it a try. Not all are good, but you should be at least be able to break even from the crappy ones so you don’t really lose anything while trying.
I have made great residual income from this, and for the time invested it is a no brainer.
If you’d like to find targeted Twitter users for your website or product you can do so using the same companies listed above for selling ads on Twitter. But another overlooked idea is buying ads for product reviews.
If there is interest in a product you see on Twitter, quickly write a review of that product. Then you can post some Google Adword search ads pointing to your review and scrap a lot of affiliate commissions way before you rank for the product. Then, as you rank you can determine whether or not to discontinue the ads.
A lot of the software being offered online has high payouts, even $60 per lead. If the ad costs $.10 per click to run because it is you and two other people doing it, then how many clicks can you afford per one sale? Following me here… There is money for the taking just need to keep your eyes open to the opportunities.
Make Money Managing Others’ Twitter accounts
This is where things change in approach big time for users, branding, interactions and so forth. Most companies that would want you to manage their Twitter account will want results that help their brand. This is a no nonsense, person to person interaction for the purpose of getting more people through the door.
This is not simply setting up a Twitter account and then proceeding to blast anyone following you with specials and ad-like tweets. You’ll quickly lose their interest and they will begin to ignore anything you do.
This becomes about building relationships and reinforcing why this particular brand/company is worth spending money at. I have had great success with this form of interaction including a steady 60 clicks per tweet out of 2,000 followers. This does not seem high, but for Twitter and the number of followers this is good given that maybe 300 people out of that 2,000 probably see one tweet at any given time.
With services likeÂ bit.ly you are able to easily track clicks, find the best time of day to tweet different specials or promotions and much more. Simply take anyÂ bit.ly url you see and add a + to the end of it to see the stats of that tweet. I love when my tweet and 2,000 followers gets twice the clicks of our trust agent Chris Borgan, LMAO.
Unless you know some businesses that need this service, it is a tough sell. In fact, if they cringe at the sound of social media or Twitter, just move on and save yourself the time. The best way to get in the door is to prove yourself online with Twitter and talk to local/regional business owners at any kind of public setting. Offer up a challenge to them and if they bite, you just might have a new client.
Know what your demographic is and hunt them down on Twitter. Use Twitter search, use Twellowhood for people in specific areas, Tweapsearch for interests, look at patrons’ websites and followers and approach them as well. Finding people is the easy part, taking time to interact with them is a different story.
The most important thing with this type of promotion is to be real, honest and interact with everyone, even if it has nothing to do with your product/service. We all love when people remember us and make us laugh. Use their name, create experiences people will remember and have a good time. This will work.
Making Money With Twitter Conclusion
Like everything in the world, there are a 1,000 ways to skin a cat (no offense, Beamer.. ) and the same holds true for Twitter. Find what you know best and use Twitter as a tool to assist you on that path. Not all people are into Internet Marketing, so they could manage a Twitter account vs. writing reviews and ranking webpages and visa versa.
Here’s a good rule of thumb to follow: If you don’t like seeing it on Twitter, don’t do it and you’ll be safe. If you love getting auto Direct Messages, then feel free to do that. If you don’t, then DON’T. If you wonder how people will react to what you do on Twitter, just look at how you reacted to the same thing a few days before (honestly).
If you treat your followers like gold and worth $100 each, you’ll have high CTR, referral purchases, interactions, people through the door and so on. If you treat them like a penny on the ground, you attract the same, which won’t help you a bit. Use your head and you’ll do great.