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This is the forth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

By now, you are probably wonder where in the world am I coming up with all of these different topics and ideas. If not, I will tell you anyways. I set up a few different Google Alerts and have been digging through them for little gems of info to pass along.

I believe videos will continue to gain major ground as Internet speeds increase and more people figure out how to upload their videos easily to sites like YouTube. With that in mind, here is a good tip for marketing your videos:

The first thing that you have to determine is where you are going to post the videos that you are making for your products and services. Some different places that you can post your videos are on your blog, on your website, and on video hosting sites like YouTube.

The point is that you want to have as many people as possible look at your video. You can also ask your online friends if they are willing to post your video on their blogs. There are places that are going to bring more results than others, and it’s a good idea to research which places are going to be the best for the results that you want.

You can read the rest here at Articlebiz.com

This is the third day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Cell phones are a huge business to be in, and as technology improves the business will only get bigger and bigger. I am surprised some industrious people in big marketing companies haven’t figured out a way to give cell phones away for free. I mean all you would have to do is enable advertising on them so anytime they sent a text, surfed the web or received incoming calls there would be an ad attached to it. I am sure enough people would accept a phone under those conditions, and you could be cramming ads into everyone’s pocket. We would each have our very own mobile billboards. Webvideomarketing.tv talks about the bright future for cell phone videos and why you should get involved early.

In March, more than 91 million people — or 36 percent of all mobile phone subscribers — had video-capable phones. Subscriptions to mobile video plans grew to 13.9 million people this year, a growth of more than 5.5 million in just one year.

Additionally, 95 million mobile subscribers have Internet as part of their plans.

Mobile video subscribers averaged three hours and 15 minutes per month using their third screen in addition to more than 127 hours spent watching television.

As business owners develop marketing plans for 2009, don’t leave mobile marketing out of your advertising options — especially if your product appeals to consumers under age 25.

While mobile and Internet cannot be your only communication media, you cannot ignore the growing importance of digital and alternative delivery of advertising messages.

If someone creates a Hulu.com for cell phones they will be filthly rich in no time. Now if only I could get cell phone coverage while backpacking in the mountains. Then I could watch The Edge with ads starring Anthony Hopkins and Alec Baldwin while sitting in my tent.

This is the second day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Guest posts are a great way to introduce yourself or your product to a new audience. I believe any time someone asks if you are willing to do a guest post, you should jump at the chance. Yesterday, I did a guest post for Eric on Marketing.fm. If you would like to hear me talk about Social Network management you can head on over and check it out. Here is an excerpt:

The folks over at Ping.fm designed a site where you have the ability to update your status on dozens of different social networking sites. I use Gmail for just about everything and Ping.fm allows you to add its updater to your Google Chat list. So anytime I want to update my status, I click on the chat and type is my update. A second later I get a response that my status have been updated. If I were to log in to all the different accounts I have and manually update my status it would probably take 10-15 minutes (given I don’t get sidetracked being on those sites)…

This is the second day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

One realm I have never ventured into is that of a telephone conference series or packaging a product on mp3 or DVD. I have seen the effectiveness of marketing via these methods and the ability to upsale people on bigger and better versions of the same series later on consultant fees. Setting up and distributing an audio or DVD series takes a lot of front-end work to being with, but I have to believe it is definitely worthwhile since so many people do it. Here’s a quick outline:

Create a 3-part telephone conference series, scheduled for the week after Thanksgiving and the first two weeks of December. Rent an inexpensive bridge line (under $25 for each seminar or some providers offer free, bare bones services if you want to do your own recordings).

Send out an e-mail invitation to your list of customers and newsletter subscribers through a provider such as VerticalResponse.com (send a thousand email invites for under $10).  Spell out exactly what they’ll learn using intriguing bullet points.

Charge $25 for each segment, or $59 for all three.  Offer to include Cd’s or MP3’s, and/or transcripts of the courses if customers pay an extra $10.

Determined to send out holiday gifts like you always do, but this year you want to cut costs?  Create a low-cost promotional magnet that you design yourself. For more info check out Ambition is not a dirty word.

The holidays are upon us and with that it is time to ramp up the marketing of retail businesses. For this post I used the assistance of HARO (help a reporter out) and got a good return of ideas. I will explain more about HARO and different ideas on how to use the free service a little later.

1. The first suggestion comes from Leah Dossey who is the owner, art director/ designer for Blue Leaf Creative. She suggests:

2. Next we have Karl Schmieder who is one of the founders of MessagingLab in New York. Karl suggests:

3. Erin Read Ruddick, the client services director at Creating Results, LLC – Strategic Marketing, suggested that I find a video clip from the show WKRP in Cincinnati “Turkeys Away.”
Here is the video, you might have to click here to view it.

also suggested by Erin:

We’ve done multiple fall promotions for clients, including creating a giant corn maze for a real estate developer that drove thousands of leads, but nothing specifically Thanksgiving.

4. Next Benjamin Christie suggested I take a look at his blog www.gourmetads.com.

“Taking advantage of targeted advertising next to online recipes for holiday favorites is a great way to get your brand at the top of every shopper’s grocery list this year. When a consumer goes online to look up recipes on how to roast their Thanksgiving turkey, will they be thinking Butterball, Norbest or Honeysuckle White? That all depends on whose ad is cleverly placed right beside the roast turkey recipe.

More and more consumers are turning to the Internet for their recipe needs; especially their holiday recipe needs and smart advertisers are taking advantage of this trend with their Thanksgiving advertising in order to create brand awareness during the critical holiday sales rush. Ideally, companies should get their products placed four weeks before the big holiday as many shoppers have already begun to stock their pantries in preparation for the big event.”

5. Lastly I figured I would throw out a suggestion of my own called the Turkey Hunt

I would aim for success by getting as much local publicity as possible, including local business sponsors. Then right on or around Thanksgiving Day I would dress 3-4 people up in big turkey costumes and have them run around in a big field. I would charge people a couple bucks for a bucket of water balloons (all proceeds go to a local charity). Next give them all water balloon launchers and let them rip. The first person to hit each turkey with a water balloon wins that turkey’s prize package from the local sponsors.

So we create a fun way to promote sponsoring businesses, free prizes and also donations to charities. Maybe even instead of charging for the water balloons we offer a swap of a balloon or two for a nonperishable food bank item.

Do you have any Thanksgiving marketing ideas for local businesses or charities? Have you ran a successful marketing campaign on Thanksgiving? Tell us your stories.