Marketing Ideas #17 Tim Ferriss Trial by Fire on the History Channel

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This is the nineteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

There are two things I love to watch on TV. One is the History Channel and the other is financial news. I don’t have TV to our townhome but I do watch some online on sites like hulu.com and Bloomberg. Bestselling author and now TV star Tim Ferriss is debuting on the History Channel this Thursday night in a pilot Trial By Fire. What this means is, if the show gets a lot of viewers and good ratings they will turn the show into a series.

What I recommend is to check the show out. It is based on the notion that Tim Ferriss has to learn an extremely hard or complicated skill set in the smallest time frame possible. Here is a video teaser and quote from Tim’s site:

The concept is simple: I have one week to attempt to learn what is usually learned over 5-20 years. I either crash and burn — or survive by the skin of my teeth — in a final test (trial by fire) each time.

If it’s made into a series, which depends entirely on viewership numbers on Thursday night, I’ll deconstruct a new complex skill each week. It will show you exactly how I approach learning, and no fake TV drama will be required to make the stakes real.

This episode was shot in HD in Tokyo and the mountains of Nikko, where I rolled the dice on Japanese horseback archery, or yabusame: full gallop, no hands, no safety gear, with wooden poles lining the track on either side of the horse. Please don’t do this at home. I had access to the best in the world, and you’ll get to see some never-before-seen footage of a rare and brutal samurai sport few non-Japanese have ever attempted.

I for one would think that this series would be a fun and interesting one to watch. If you are a fan of Tim Ferriss and would like to help promote his quest to be the next History Channel star I would highly recommend re-posting and sharing this with others.

Most of you know that I am a pretty big fan of Tim’s and have offered his book as prizes for contests and taken his advice to heart about contacting a famous person. I believe he is a leader in life-hacking and would also recommend his book to anyone.

Last Chance to Enter the October Surprise Contest

That is right everyone. This is your last chance to enter the October Surprise Contest on the Unconventional Marketing Blog. $50 and a copy of Tim Ferriss’s Four Hour Workweek will go to the Top Commenter of the month and One Email Subscriber.

There is a possibility of winning both however unlikely, but you have to play to win. At midnight Central Standard Time the contest will be over and I will notify the winners. I shall do a post the next day congratulating and thanking everyone.

Second round of ask Josh

Ask JoshThis is the second round of ask Josh, and I am again opening the floor up to any questions you might have about marketing, Internet marketing, myself or whatever. I will again try my best to answer everything you ask.

More than one question will be allowed, but please try and keep them in the same comment. ;)

This is also another great excuse to comment your way to $50 and a FREE book by Tim Ferriss with only 7 more days till the end of the October Surprise Contest.

This will be used in a Seesmic expierment on the Unconventional Marketing Blog.

Over half way done with the October Surprise Contest

That’s right folks, we are over half way through the October Surprise Contest on the Unconventional Marketing Blog.

Two winners will be chosen at the end of the month and each will be given $50 and a copy of bestselling author Tim Ferriss’s Four Hour Workweek. The two ways to win are as follows or you can go to the Contest Page to watch the video.

  1. Top Commenter - pretty easy $50, please leave non-spam comments :)
  2. Email subscription by RSS or Newsletter (subscribing to both counts twice)

Halloween Marketing Ideas

Halloween Marketing IdeasI have been seeing a lot of searches landing on my blog for Halloween Marketing Ideas and really wonder what people are tying to marketing on Halloween (or there about).

Here are a few of my Halloween Marketing Ideas for various industries:

Gas Station

I would hold a costume contest every day of Halloween week, where the winner gets a free tank of gas.

Restaurant

I would dress up the host or hostess in the scariest costume imaginable and have him or her jump out at everyone as they came in.

Grocery store

Hold a contest to see who can come up with the most creative costume from things within the store to be judged by patrons and awarded a store coupon.

Retail Stores

Put out a call for anyone willing to wear a gorilla or other animal suit to browse the store like a typical casual customer for the week (bunches of them).

All of the above and more

Give away lots of candy, and the big king-sized bars while you are at it. Kids love to talk about the mass score they got at one house or business over another.

These ideas are to get people to talk about your business. I don’t think Halloween is as marketed as Christmas, but still, a lot of people participate. Seeing that this year Halloween is on a Friday I am sure a lot more people than normal will be out. Finding a niche that your business can capture and help the word spread by including as many people as you can is the key. Use what you have at your disposal to give away as prizes, include in the contests and help other to talk about you.