Marketing Ideas

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Here is a compiled list of recent Marketing Ideas for many different occasions starting with the newest Marketing Idea.

Marketing Ideas #13 Black Friday Sale - It’s not so much that a bunch of stores are having a big sale before the holidays but rather the name that accompanies the sale. Black Friday Sale, where did that even come from to begin with? Let’s take a great holiday time and cover it with the sale to end all sales.

Marketing Ideas #12 Be Creative - Thanks to Dosh Dosh on twitter I found this ad talking about a Nissan Xterra for sale. This is an ad from Craigslist where some guy is trying to sell his Nissan Xterra SUV. In a market where SUV’s and fuel mileage are things to consider he chose to tell a story.

Marketing Ideas #11 Creative Advertisement - Nothing is better than an ad that makes people stop and stare. Especially, when the people know that what they are seeing is in fact an ad yet they continue to look on anyway. Here is a quick and powerful video that an Italian company did to advertise for Oreo.

Marketing Ideas #10 Burger King dropping money - Most of the contents inside are gift certificates to their restaurant but who knows maybe someone got adventurous and added some real cash. As far as we can tell they are being dropped in and around the Chicago area, but that doesn’t mean it cant happen where you are.

Marketing Ideas #9 Listen to Marketers - Just when you thought someone would never compare Google Analytics to Star Trek, I found this. I would never consider myself a Trekkie, but this is a neat presentation. Information is key on the Internet, and the more you know the better you can market yourself or your product.

Marketing Ideas #8 Marketing Video Tips - I believe videos will continue to gain major ground as Internet speeds increase and more people figure out how to upload their videos easily to sites like YouTube. With that in mind, here is a good tip for marketing your videos:

Marketing Ideas #7 Marketing Videos - Couple of good marketing videos that every marketer should check out.

Marketing Ideas #6 Cell Phone Videos - Cell phones are a huge business to be in, and as technology improves the business will only get bigger and bigger. I am surprised some industrious people in big marketing companies haven’t figured out a way to give cell phones away for free. I mean all you would have to do is enable advertising on them so anytime they sent a text, surfed the web or received incoming calls there would be an ad attached to it.

Marketing Ideas #5 Cut Prices - I find it amazing how well cutting prices works to lure people into a store. The problem with the price cut war is eventually everyone gets in on it and those that don’t cut prices get cut out by the customers. This year retailers have cut prices quick and early to attract customers into their stores.

Marketing Ideas #4 Do a guest post - Guest posts are a great way to introduce yourself or your product to a new audience. I believe any time someone asks if you are willing to do a guest post, you should jump at the chance. Yesterday, I did a guest post for Eric on Marketing.fm. If you would like to hear me talk about Social Network management you can head on over and check it out.

Marketing Ideas #3 telephone conference series - One realm I have never ventured into is that of a telephone conference series or packaging a product on mp3 or DVD. I have seen the effectiveness of marketing via these methods and the ability to upsale people on bigger and better versions of the same series later on consultant fees.

Marketing Ideas #2 Black Friday “Free treats for all” - As black Friday and the mad shopping spree from Thanksgiving to Christmas approaches, stores are getting desperate. The more desperate they get, the better deals you will find. Already, I have seen sites posting stores like Best Buy and JC Penny’s with Black Friday sales coupons. You can always visit BlackFriday.info to find the best collection of coupons.

Marketing Ideas #1 Thanksgiving Game - Sometimes the turkey just isn’t ready. Now, instead of awkwardly looking at all your family and extended family members you can pass that time with a new Thanksgiving Game.

Thanksgiving Marketing Ideas for your business - “Taking advantage of targeted advertising next to online recipes for holiday favorites is a great way to get your brand at the top of every shopper’s grocery list this year. When a consumer goes online to look up recipes on how to roast their Thanksgiving turkey, will they be thinking Butterball, Norbest or Honeysuckle White?

Starbucks new Gold Card marketing strategy - Just the other day I noticed Starbucks had started a new promotion, the Starbucks Gold Card. Although, it is not quite like the Centurion Black Card, it is on the right track. If you have seen this card or have purchased one, let me know your thoughts about the promotion. Do you like it or dislike it? Are you interested in getting one? Play the video below to hear my thoughts on the Starbucks Gold Card.

Seesmic marketing - What do you do when you don’t have a lot of time to express your thoughts and ideas? 1. You can hire an extremely fast typist and have them pound it out for you

Halloween Marketing Ideas - I have been seeing a lot of searches landing on my blog for Halloween Marketing Ideas and really wonder what people are tying to marketing on Halloween (or there about). Here are a few of my Halloween Marketing Ideas for various industries…

Real Estate Marketing Ideas - I don’t know if you have noticed, but the Real Estate market is taking a bit of a beating. When things in a market change so drastically in a sort time period, people have to get creative to preserve business and their way of life, none more is true than in real estate.

Quick Marketing Ideas - I am going to just throw out a few different marketing queries I have received to this blog and then reply as quickly as I can with marketing ideas. All of these are terms people have searched and found their way to my blog. I can’t promise that they found what they were looking for, although I hope they did. Just in case, here are my different marketing ideas for a variety of different areas.

Get CONNECTED with your audience - A list of 13 different ideas or ways to connect with your audience both on and offline.

Marketing ideas: allowing your product to advertise itself - We have all seen those great word of mouth campaigns that pay off huge for the creator of whatever was being talked about. The latest of these was The Dark Knight starring Christian Bale and Heath Ledger.

Stop throwing money at marketing - And start changing the way you go about marketing.

My one month test and a new Marketing Ideas newsletter - Over the last month give or take I have been running a test for this blog to determine what kind of traffic and visitors I would receive if I put the least amount of effort into running my blog.

Are You Taking Advantage of Auxiliary Services? - There’s a very simple question that many marketers and businesses fail to ask themselves: “What do people need?”

The rainy day marketing strategy - As I write this blog it has been raining in the state of North Dakota. You wouldn’t know it but old man winter is already beginning to show his face around here. Not to mention that he left about 3 months ago. That got me thinking of a marketing idea that I would try if I owned a more traditional brick and mortar business.

How to market yourself - I got a comment recently from Jacqueline who mentioned that she had no problem marketing other people’s products and services but lacked in marketing her own. Since I am actually planning on talking about this subject with local business owners, I figured I might as well start practicing here.

3 Lessons of marketing deployment - I put together a short list of things I need to remind myself from time to time. These are just a couple of examples that make business, marketing and products all the more better when done right.

Is it your first time here? And another marketing idea. - Welcome to TEABERRY! As some of you know, I write to you primarily from Fargo, North Dakota, and like to share some marketing ideas I can easily take pictures of. This brings us back to TEABERRY in downtown Fargo.

Effective Marketing Online - Anybody with millions of dollars in their advertising budget can run a huge and effective marketing campaign, but how do you run an effective marketing campaign online for free? First off, none of these marketing techniques are new by any means, but they do sometimes get overlooked. So without further adieu, I present my top 5 effective marketing tips online.

How do your promote your blog and what is your goal?

There are a few different schools of thought in regard to blogging. Which do you fall into and why?
Blogging for the sake of blogging

This is where the person has something they are passionate about and just loves sharing that subject with others. People can easily in time become an authority on that subject and generate a huge following.

Blogging for opportunity

This is when a blogger is using his or her blog as a tool for a different means such as name recognition or networking. You might be using your blog as a leveraging device to help you meet your goals either in business, personal or finance.

Blogging for money

There is no shortage of MMO (make money online) blogs and more are created every day. These are the people who want to sell ad space, a product, service or even the blog. Blogging for profit has become a pretty big business and the short cut to that would be to throw money at it and save time, such as buying an existing blog. This also falls under the paid to blog area.

Blogging for branding

This is a way of quality control on information that you or your business release. This is also how to interact with your customers in a direct fashion, giving people the inside scoop on new products or services.

Conclusion

All of these different forms of blogging have different goals in mind. Sure, some of them can overlap and criss-cross each other. But what blog marketing comes down to is knowing why you are doing it and then direct your efforts to achieving that goal.

Personally, I shy away from social sites like Stumbleupon and Digg because that does not help me reach my goal. A flood of traffic will not make me any more money than I am making now and only leads to headaches with my servers. But if you are trying to become an authority on computer games or a bigger make money online blog, then that type of traffic would serve you better.

In the end, it comes to asking the right questions and then mapping out the best route to reach your goal. If your goal is to make $1,000 online, probably one of the slowest ways to do that is to start a blog. Sure it can happen but if you are new to blogging it can take FOREVER. On the flip side of the coin, if you are writing a book as a new author and want to maximize your exposure to potential readers, then starting a blog would be an excellent idea to get that reach out there. I will leave you with this:

Why do you blog? What is your goal for blogging?

An ounce of energy equals a pound of return

So many times people and businesses say, “Why don’t you give me money something, and in return I will give you something.” Sometimes it works much better to give first. People don’t always want public recognition or awards in order to get motivated, but what they do want is to know that someone cares.

I used to work at a call center before starting out on my own online. When you take calls day after day helping people to solve their problems, you experience a wide variety of emotions even from one call to the next. One person you might talk to is completely ecstatic you fixed the problem and will always try to call just you back. Other callers are pissed and frustrated at their situation and let that come out on the phone (as if I caused the problem directly). They could care less about anybody, only the problem. It is very easy for me, and I am sure others, to respond in kind to flared up tempers, sometimes it’s required. What the customers on the phone are really saying is that they have a problem and want to know you will do everything possible to help them. That isn’t always easy to convey.

In order to drive the best customer experience possible, we have to ensure our customers that they do in fact matter and we will do all we can to take care of them. This is also the case when seeking out potential customers or managing your brand.

People love working for someone they can connect with and relate to. This is why it is important to meet with and connect to everyone in your organization regardless of their position. Studies have shown that having that connection reduces turnover rates, leads to higher productivity and overall good will throughout the office.

When looking for customers, leads, employees or promoting a brand, people want to feel important, included and irreplaceable. In order to make that happen, it is important to find ways to connect to people on a level that meets one if not more of those needs. Opening the door to subscribe to others’ blogs in my Google Reader was a way for me to follow the same people that follow me. Reciprocity, in essence. I like having readers and visitors frequent my blog, and I would like to do the same, but the truth is, there are only so many hours in the day. So in order to stay in touch, I offered to subscribe to anyone’s blog who posted a link. So easy, it’s not too late.

In the end, I am sure I gained even more subscribers of my own in a give and take respect and it also allowed me to subscribe and follow the people who frequent my blog. The key is to convert that same give and take into building your brand or gaining customers. This is why offering an hour of free consulting, troubleshooting or promoting is such a value tool. You are giving a little of what you have, the customer knows that you care and ultimately that ounce of energy multiplies into a pound return. The key is to use what you have and to find the balance that best fits.

Dyson suck, but that’s exactly what they want

Dyson VacuumIt’s no secret that Dyson vacuums do a great job of sucking up all of the grit and grime around the house. They are known for never losing any suction power no matter what. They also do many other things like cleaning the air as it passes through and easy dumping of waste. I am sure in due time they will be automated and have dinner waiting when you arrive home from work. Only if it were soon enough.

What Dyson did is over the top for branding, but it is the combination of branding and an excellent product that leads to success. The creators of the Dyson vacuum went above and beyond creating just a vacuum. They created something that was different in its category. The biggest lesson any of us can take away from the success of the Dyson is to know that in a world of similar products and services, it is still possible to set yourself or your product apart from the rest.

In marketing, it is easy to settle for what pays the bills. But what is your goal really? Is it to be mediocre? I know my goal isn’t to be mediocre but sometimes I don’t even realize I am heading that way until I see myself surrounded by more people just like me. That is the reason I quit my last job. I could feel the walls of mediocrity closing in on me and had to make a break for something better.

The same goes for life as in marketing. The thing that sets those in the top 20% from the majority are the ones who get complacent or who settle for what is working. You ever wonder why there are always a few Realtors in town who sell the majority of the houses? How about the sales person driving the Corvette in a town full of sales people? What about the gas station across the street that gets 40% more business?

I have no doubt that the creators of the Dyson vacuum are going to keep innovating and finding new ways to break the mold of the traditional. I hear they are even creating a new bathroom hand dryer, thank god. The key to marketing and branding is to create something that is different in the world of the same. How can you take what you have and mold it into a product or service that goes above and beyond, to the far right, to the far left, the most color, twisted, unique, useful, creative in your market? I am sure with a little thought and effort it will begin to take shape into something people crave and desire.

Making my work as comfortable as possible

the-dark-knight1.jpgI have found that the more that I am in love with my work environment, the more I love to work. This goes beyond loving what I do, which I do. My work environment is a pleasant place that I look forward to spending time in work mode. I recently bought a Herman Miller Mirra desk chair and it arrived yesterday ;). Note: this chair is not cheap but highly recommended.

I picked mine up from InterOffice Furniture in Fargo and had to wait about 3+ weeks to receive it. That seems like a long time but was well worth the wait. I decided to go with the Herman Miller chair after trying out a few different models and brands. The place where I bought the chair from was nice enough to let me try the chairs over a day or two each in order to determine what I needed. I have had mild back issues for a few years and a good chair makes a huge improvement.

I feel completely at home in my chair and even after a long day of sitting, my back still feels like a million bucks. I came to the point about two months ago that it was well worth the money to invest in an office chair and workspace to increase my productivity. If I love my space and am comfortable while working, it becomes even easier to do what I really love, my work. I am to the point where it is motivating and exciting to get up in the morning and start on the day. I hope both your workspace and environment are to the standards of your choosing.

Up until recently, I was using a patio chair as my office chair. Now that chair was actually better than some of the other desk chairs I have had in the past. I made sure I didn’t continue using that chair a day longer than I had to though. Do you have any office space / equipment horror stories? Lets hear them.