One of the coolest things about being a blogger and having an audience is the wiliness of others to offer free things for reviews and exposure. I like books and try and read them whenever I get a chance. If anyone knew me when I was a kid they would probably laugh as I never used to read. One of the most recent books I received was Scratch Beginnings by Adam Shepard.

I probably finished Scratch Beginnings in about 3-4 sit down sessions of reading, so it was a quick and very enjoyable read. Adam set out shortly after graduating college on a social experiment to achieve the “American Dream.” The intro informs us that he was to ride a train to a southern city with $25 in his pocket, the clothes on his back and a duffel bag. In one year time his goal was to have $2,500 saved, a furnished apartment, running car and be in a position to continue his upward movement.

Being roughly the same age as Adam and battling some of the same life choices in the pursuit of a career, lifestyle and calling, I can relate to him a lot. I believe that his experience throughout the book can be just about anyone’s experience. To make the experiment more convincing Adam chose not to use his personal credit, college education or contacts to his benefit.

The first 60 days he admits were the hardest and yet the most rewarding. Most of that time was spent in a homeless shelter looking for steady work while trying to stay fed and in good health and spirits. I would say 1/3 of the book was just about his first few days of his quest for the American Dream and really shows what the process is like to start all over with nothing. This could ultimately be a situation anybody could find themselves in due to any variety of circumstances.With a goal, determination and some support it really shows how far and how quickly someone can pull themselves back up again.

I would recommend purchasing the book and it can be found on Amazon for about $14, more than reasonable. If you want to find out even more about Adam Shepard and Scratch Beginnings head over to his site scratchbeginnings.com.I had a chance to ask Adam some more questions about his time during and since his experiment. Here they are:

Josh: On pg. 188 you talk about the journey, process, setting goals, finding passion and giving it your all. How much do you believe surrounding yourself with successful people helped you in your journey like Derrick (someone who helped you)?

Adam: More than “helped”, I think it defined the success of my journey. Maybe I could have succeeded on my own, maybe not. But in the end, that wasn’t the point. The point is that WE made it, together. And by choosing to surround myself with positive people that have my same focus, made this so much easier. I was so much more inspired that I wasn’t the only one fighting for the American Dream.

Josh: You also mention having a long-term, 5-year plan and the importance of having a goal even if it changes. I love goals and find them extremely valuable. How has your goal changed since embarking on your experiment, where do you see yourself in 5 years?

Adam: Certainly, my goals — more specifically — have changed since this book came out simply because I see that there is a market for me to talk about the issues surrounding the American Dream, but the fundamentals for my 5 year plan are the same. There still isn’t a quick fix to what I want to do…I still have to build a little bit every year. Actually, to be quite honest, achieving my goals is more difficult now, because now there are more opportunities for me to lose focus. It’s easy to shoot for the top when you’re broke…hell, there’s nowhere to go but up. But, when you’ve got a little money, a little success, it’s easy to steer off course and buy things you don’t need or do things that aren’t productive.

So, my goals have gotten bigger and more profound, but so have the obstacles, so it’s even more important to stay focused and grounded as I enjoy more success.

Josh: In the country with the highest rate of consumption and desire for “things” you resisted splurging on the non-essentials but rarely. Have the changes you made in your spending and thriftiness continued even through the present? Do you still shop at discount stores and supermarkets?

Adam: Oh, absolutely. And that’s what’s so important. Now, I’ve got a little bit of money in the bank and I could go out and buy “things” or I can be smart and I can really set some things up (investment-wise, for example) for myself. When you’re broke, it’s easy to be thrifty. Hell, you’re broke! But when you have money to spend, keeping it in your pocket is a challenge.

If you go to Amazon.com, you can watch a two-minute clip (or it’s on youtube; search my name) and you can see the car I drive now (cost me $400) that I’m doing pretty well.
I definitely still shop at discount stores and supermarkets. I just made a trip to Target for clothes (first in 5 years, actually, where I stocked up my wardrobe) and I splurged big time. I spent $300 and I’m not sure when I’ll have to go back.

Josh: It seems that once you have gone from something to nothing and back again possessions take on a new meaning. Having starting from scratch, did the “things” you acquire seem to not matter as much as you once believed, could you lose it all again and not really care?

Adam: Of course, and I think that’s the irony in this entire project. I was aspiring for “things” ($2500, a car, an apartment), but in the end, I discovered that the foundation of the American Spirit is built on character: integrity, work ethic, friendship, compassion for others. Things are things. And absolutely, I could lose it all today and start over again, because it’s an attitude. So, things aren’t as important as how I treat others, for example. (Now, don’t get me wrong. I would love to drive around in a BMW, and perhaps one day I will. But, that’s only after I’ve built a happy life on top of a strong character.)

I wouldn’t trade my job for the world. I probably wouldn’t even trade it for a higher paying desk job. I don’t really believe that you can put a price on the freedom that being an entrepreneur allows. Each day I can wake up at any time I choose (normally 8:30). I eat a quick breakfast and head into the office and am checking email by about 8:45. Of course this daily routine can change depending on if I have a meeting set up or am out of town.  Here are a couple of the biggest reasons I love being an entrepreneur.

Security

I know that the traditional feeling is to work for someone else (company) and move you way up the ranks until you make management or get placed in charge of another project. I don’t like this type of system and highly recommend against it. Being an entrepreneur, I realize the goal for myself is to create a product or service that generates a decent income and then do it again. Eventually you have set up 4-5 different businesses all generating revenue. What would happen if one of those were to fail? Nothing really, you would be out some time and cash, but overall you would just pick up and move on to the next project. I have never really been concerned to fail in a business idea (which I have) simply because I know I can probably create a new and better product learning from my mistakes. If you and your businesses are diversified enough, there is little to worry about (other than the Internet going away).

Lifestyle

Before starting my journey of entrepreneurship, I never really grasped the idea of lifestyle design. In what other business can you take your work on the road with you as you criss-cross the world all the while knowing everything is going to be okay? Nowadays, with a smart cell phone, you can handle just about any situation that might arise while you are traveling. With WordPress, I can set up weeks worth of future posts to publish on my blog the whole time I am gone. With email auto-responders and virtual assistants, I wouldn’t even have to go online for weeks at a time. I like traveling and doing outdoor activities and at any time I know I could run off for the weekend knowing that things will be just fine without my every involvement. We can choose what kind of lifestyle we want. If you want to make millions, by all means, do so, if you want the freedom to travel or spend as much time with your family as possible, all options are on the table. You pick and choose the lifestyle you want.

Opportunities

Opportunities come to everyone and at anytime. The best thing you can do is prepare and be able to capitalize on those opportunities when they arise. It is hard to seek out and suggest people try different opportunities when you don’t have the final say in what gets done. Being a self employed entrepreneur allows you to pursue and capitalize on different opportunities when they present themselves (including the forced presentation of opportunities). This is also where the security factor plays in because you are able to seek out completely different areas of business all the while pursuing the things you enjoy. Being able to seek out your own opportunities is like treasure hunting in a way because you never know what you are going to get. Ultimately, you will be able to hone in your opportunity-seeking abilities and will succeed more often than fail. Basically you become a business inventor.

Reward

Nothing could be more rewarding than doing the things you love while providing value to others and being justly rewarded for that value. How much fun is it to run your own business and set your own schedule vs. conforming to the will or others? At my last job I was a slave to the phone, so much so that even 30 seconds late could get you in trouble, including and not limited to the removal of incentives, not getting a raise, verbal / written warnings and possible termination if actions where habitual. I look back at that job and can’t even think of one thing I miss other than the people who worked there. As I add more value to the businesses I am employing (with my time) I can’t help but feel rewarded. Watching your handy-work in action and seeking the positive impact you have on your customer is a rewarding feeling to have. Subsequently, the more value you add to people and businesses, the more you are rewarded both in feeling and money.

Conclusion

This is by no means a complete list. Feel free to add your own thoughts about being an entrepreneur in the comment section. Remember to ask yourself while others are getting laid off in a slowing economy and being told everything is okay until the day the pink slip shows up, who is more secure? Security is best when provided by yourself. You can only control the things you have direct control over. If you don’t have control over your paycheck, what promise do you have it will be there tomorrow? Get excited knowing you can start making the change today that will guarantee security and the lifestyle you desire tomorrow, because today matters.

Actually, that title is a lie. I really don’t believe there is a fast track to becoming a millionaire. I do on the other hand think that you can achieve the riches you desire in a short time frame if that is your goal.

It seems like everyone is trying to make money online thinking they can replicate someone else’s success in a short length of time and end up making as much money. The truth is everyone pays their dues. Like starting out on the ground floor of the building and working your way up, it takes some time. Sure you could start out a few floors higher than most, or climb the floors faster than most, but it won’t happen overnight. This isn’t just a post about telling you that “you can’t do it,” or “it’s really hard to make millions online.” The exact opposite is true. Look at Mark Zuckerberg, the creator of Facebook. He bypassed the millions and went straight to the billions. What I am really trying to drive at here is the process you go about making your money.

Focus on the lifestyle you want

So many times and probably the number 1 reason for bloggers and online entrepreneurs failing is because all they are doing is chasing money. Chasing money is a very, very hard thing to do. Sadly, most people who could live off the chase of money quit before they have really made any money from their online ventures. It takes time to start turning a profit, and if you haven’t been in the make money online game for long there are a lot of bumps and bruises along the way.

If you think you would like to try one way or the other to make money online, my first advice is to do as much as you can for as little a$ you can. You don’t want to go broke trying to live out your dream of self employment and the freedom that working online brings. Make the Internet work for you, not the other way around. I very rarely feel guilty stepping away from the computer and going outside or on a last minute trip to family or friends. Often business picks up when I am gone because of all the work put in preparation for the mini vacation. I don’t think I could pick a line of work online that involves my direct involvement over every aspect at all times.

The secret to making money online is really the secret of motivation. If you can’t stay motivated doing what you are doing for next to nothing for six months to a year, the chances are high for failure. Failure is likely, not because the idea is bad but it is unlikely someone will stay motivated for that long without immediate returns. If you compare all of the “A-list” bloggers, most started out doing it because they loved what they were doing and a year later they started getting rewarded for it. Find anything that you are really passionate about and focus on that for the first phase of making money. Often, your passion will probably be specific and niche enough to draw a good crowd with the potential to monetize it in short order down the road.

It won’t take long from the time your first project gets off the ground, and all of the lessons you learned from it will steamroll right into the next project or phase. The skills you learn along the way will continue to carry you through each project you take on. As you take on more and more projects, you build a nice big foundation to grow from. This is why there is no magic bullet for making money online and basically to each their own. I never want to be just average, and I doubt I have ever been. So, I would hope you are the same way.

Don’t settle for average or the mundane online either. Look to the edges of the subjects you are interested in and never forget there are close to 7 billion people in this world. That is a lot of untapped potential to find the people who are out there with similar interests as you. Become an authority in your field and niche. I promise you, if you stick with the things you know and love, you will succeed and make your millions.