I’ll tell you. About two years ago, these signs started popping up all over Fargo as a new and convenient way of marketing. I have to say that the very first bright, neon signs I saw like this did catch my attention and cause me to stop and read them. The problem was that after a little while, others thought they would make some money with this new and successful advertisement and set out to replicate the success of the originator. I am not sure exactly how much it costs to put one of these signs in front of your business. I believe about $150 / week. As you can see, it would only take about two weeks to recover the cost of the materials used to make and alter the sign’s message, then pure profit.

The major problem now is that the novelty of these signs wore off and now they are just like all the other billboards in town begging to interrupt our lives in the hopes of selling us something. The bang for the buck advertisements these signs once had is now gone. They only attract the people who were already looking for whatever is being sold. What are people to do now when they want to get their message out about a new deal or gizmo? Doing something different works for a while, but that requires lots and lots of change to stay ahead. How does this relate to online advertising?

Remember when the fold down ad corners popped up online and everyone went crazy to stick ads in there because people were intrigued? Well, that novelty has worn off and pretty quick I might add. Or how about Google Adsense? It is no wonder Google always has to invent new ways and places to stick ads in order to keep up ad generated revenue. Ads in video, ads on the sidebar, ads in email, ads on their own version of Wikipedia now named Knol, ads on cellphones and the list will go on.

What if, and I mean a big what-if, you took all of the money you planned to spend on advertising and interrupting people’s lives and used that money to better your service or product. You would probably end up with a product that people will start talking about because it has become truly useful or over the top in a way that will separate itself from anything similar to it. It would be like spending the time to run a free clinic to get people interested in a sport or new hobby. The end result could be more sales of your product for helping others get involved, or perhaps more recognition as an authority on the subject increasing your demand.

A funny thing happens when your demand goes up, so does your salary. This will never happen overnight, but it will eventually happen as you increase the value you contribute to others. In other words, you separate yourself from the pack and distinguish yourself or product, allowing for people to talk about it openly. When was the last time someone was ecstatic about the McDonald’s dollar menu and told you about it?

edit* If you don’t have these signs in your town yet, you could make a lot of money by being the first to start.

Whats new at the Unconventional Marketing Blog?

Well last week I did a featured series for a blogger appreciation week, where I made mention of those who wanted to be recognized. I believe I got everyone. If you slipped through, send me a message and I will make up for it. Here are the posts:

• AlmostFit.com takes the stage
• The Big Bald Blog, a Big Pappa creation
• The MLM’s best friend, John Leonard
• Four blogs worth checking out featuring…
  • That’s Great PR
  • Down On Our Luck
  • It Might Be Love
  • The Blue Workhors

Overall I feel it went very well and I really enjoyed talking and sharing some of my reader’s blogs with the rest of my readers. From time to time I really like to give back and make a mention the best I can for those who help support my blog. I wish I could shower you with lavish prizes and tons of cash but not quite yet .

Guest Posters

I have offered up guest posting in the past and have not received much attention until out of the blue Shaun Connell stepped up to the plate and shared his thoughts on Google Adsense. I would like to thank Shaun and welcome him to guest post anytime.

Also, you might have noticed a new guest poster page at the top of the blog. To encourage some more guest posting and share a little more about those who do guest posts, I created a page to show off a mug shot and brief bio for all to see. Shaun is lonely on that page and is looking for some more company. If you are interested, feel free to use the contact page to let me know of your interest to join Shaun.

Goals

I am a big fan of goals for both this blog and my personal life, and this month was a great month for goals on this blog.

Here were my goals:

Page Views : 70,000
Alexa: under 125,000
Technorati Rank: 30,000
Technorati Authority: 200
RSS Subscribers : 250

Here is what I got:

Page Views : 106,953 Unique Visits 53,000
Alexa: under 122,000
Technorati Rank: 26,138
Technorati Authority: 193 (just missed)
RSS Subscribers : 308 (last day of the month)

As you can see, I made all but one of my goals of the month with which I am really pleased. I didn’t meet all my goals in the last two months and so I did not set July goals as out of reach as the others. I also was not anticipating all of the new subscribers to the blog but would like to welcome all of you. Seeing that I just missed the Technorati goal by a few, if you would like to add my blog to your favorites to help me meet my goal, I would be eternally grateful. Heres the link.

Good day to everyone, and I hope that each of you made the most of last week and weekend to spend time with family and friends vs. in front of the computer. I know I did. On the 4th, a few friends and I managed to go out to the lakes and enjoy the beautiful sunny day and nice weather. I got to brush up on my kayaking skills (by that I mean I have no skills, so anything is an improvement). Needless to say, I didn’t get sun burned thanks to some SPF 50 . Overall it was a lot of fun, and I wish every weekend this summer was like that.

Over the past two weeks, blogging for me has slowed as I have been working on other projects. Don’t worry, I will be back on track very shortly as the dust settles a bit, but until then I am making the most of the nice weather.

HBO series on John Adams

I rented the 3 disc HBO series about one of America’s founding fathers and 2nd president of the United States. If you have never seen the series, I would highly recommend watching it. I do not think I could have picked a better time to watch that series with the 4th of July in full swing and remembering our (America’s) stand against tyranny. It is not often that a country and government is formed conscientiously (prior to wars and coups). The best part of the series if recognizing that our founding fathers were no more perfect as humans than any of us today. Experience History.

Have a happy 4th, and I hope everyone blew things up responsibly.