As I write this blog it has been raining in the state of North Dakota. You wouldn’t know it but old man winter is already beginning to show his face around here. Not to mention that he left about 3 months ago. That got me thinking of a marketing idea that I would try if I owned a more traditional brick and mortar business.

Let’s call it the Rainy Day Discount marketing strategy. Now this particular marketing idea would probably be geographically specific as you might not want to try it in Seattle or Portland. But let’s say for a place like Phoenix or Flagstaff, Arizona, it would definitely be worth a try.

Without telling anyone, I would offer a rainy day discount to all of my customers. “If it rains, you save” could even be the motto. A different mood always takes place when it is raining, like you need to be confined to the office or home in an attempt to not get wet. Sometimes rainy days can even be depressing. But what if you stop in to your local quickie mart and pick up your daily paper, cup of Joe and are greeted with 25% off at the cash register? You might be surprised and ask, why? To which the clerk chines in, “It’s a rainy day sale. When it rains, you save.”

I would be willing to bet that word would get around, especially if it were a business selling some sort of higher priced items. You could even have some fun with it.

Say if you had a newsletter or weekly subscription of some sort and like the local newspaper, you post the possibilities of future sales. “Well it looks like this week we have a 30% chance of a sale on Friday, so stay tuned.” Don’t forget to use your umbrella.

I know that an idea like this wouldn’t work everywhere, but there could be similar ideas to this one that will work with your seasonal changes. For instance, in North Dakota we could run a polar bear sale on the days that are below -20. Coffee extra