Archive for the ‘ Give-a-way ’ Category

Marketing Ideas #14 McDonalds Free Coffee Monday

Update: “Freebruary: Free medium coffee — vanilla, hazelnut, regular iced coffee flavors available, February 1-28, 5 a.m. to 9 a.m.” Not available at all location. It’s best to call and check ahead of time.

This is the fourteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

McDonalds Free Coffee MondayOn the radio I overhead McDonald’s advertising free coffee Mondays where you can drive through or stop by their store for a free sample of McDonald’s coffee. I for one think this is BRILLIANT! First off, I love coffee and especially FREE coffee. Next, they are getting droves of new people to try their coffee in hopes of converting them to long-time McDonald’s coffee drinkers. Finally, I am sure sales will go through the roof of additional items like breakfast sandwiches and burgers as the people who get their free coffee realize how hungry they are too.

Unlike Starbucks, McDonald’s has more to offer on their menu in addition to coffee like hamburgers and fries. Although McDonald’s isn’t providing as many coffee options or varieties, I am sure the masses of people only drink a few select options to begin with.

My question to you is: are they trying to convert coffee drinkers to the McDonald’s brand, or are they trying to convert non-coffee-drinking McDonald’s patrons into coffee drinkers? I have to imagine it is a bit of both. I have a feeling the profit margins on coffee is high and can be a great addition to the McDonald’s bottom line.

Results of the October Surprise Contest

It was a fight to the finish as the top 3 commenters battled it out to see who would walk away with $50 and copy of Tim Ferriss’s Book The Four Hour Work Week. Here is how it breaks down:

Winners

  1. BM (422)
  2. Sherry (416)
  3. Wiehanne (328)

Prizes

  1. $50 and Tim Ferriss’s book
  2. $30
  3. $20

I was originally only going to give the Top Commenter a prize, but since these three were so far ahead of anyone else I offered a 2nd and 3rd place prize as well. I am glad they didn’t collaborate to stop on an exact number and all win the $50 (that would have been evil :) ). All in all there were 1411 comments for the month and I feel that is a success and definitely a new record for my blog. Thank you everyone.

The RSS subscriber that was chosen by Random.org was Doug Labrosse. There were 162 possible winners because you had to be subscribed by email to either my newsletter or RSS feed. The number chosen was 96.

Overall the contest was a lot of fun and I enjoyed getting 100 emails in my inbox from all the new comments some mornings. I also learned not to hold a contest that ends on the day you have to move out of one place and into another. Sorry for any confusion to the commenters who were frantically trying to figure out who won. I still don’t have Internet at my new place and have to work from my remote office at Dunn Bros. Coffee in Fargo (if you are around swing by I might be here).

Over half way done with the October Surprise Contest

That’s right folks, we are over half way through the October Surprise Contest on the Unconventional Marketing Blog.

Two winners will be chosen at the end of the month and each will be given $50 and a copy of bestselling author Tim Ferriss’s Four Hour Workweek. The two ways to win are as follows or you can go to the Contest Page to watch the video.

  1. Top Commenter – pretty easy $50, please leave non-spam comments :)
  2. Email subscription by RSS or Newsletter (subscribing to both counts twice)