Update: “Freebruary: Free medium coffee — vanilla, hazelnut, regular iced coffee flavors available, February 1-28, 5 a.m. to 9 a.m.” Not available at all location. It’s best to call and check ahead of time.
This is the fourteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.
On the radio I overhead McDonald’s advertising free coffee Mondays where you can drive through or stop by their store for a free sample of McDonald’s coffee. I for one think this is BRILLIANT! First off, I love coffee and especially FREE coffee. Next, they are getting droves of new people to try their coffee in hopes of converting them to long-time McDonald’s coffee drinkers. Finally, I am sure sales will go through the roof of additional items like breakfast sandwiches and burgers as the people who get their free coffee realize how hungry they are too.
Unlike Starbucks, McDonald’s has more to offer on their menu in addition to coffee like hamburgers and fries. Although McDonald’s isn’t providing as many coffee options or varieties, I am sure the masses of people only drink a few select options to begin with.
My question to you is: are they trying to convert coffee drinkers to the McDonald’s brand, or are they trying to convert non-coffee-drinking McDonald’s patrons into coffee drinkers? I have to imagine it is a bit of both. I have a feeling the profit margins on coffee is high and can be a great addition to the McDonald’s bottom line.
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