Archive for the ‘ Contests ’ Category

Results of the October Surprise Contest

If you're new here, you may want to subscribe to my RSS feed or you can leave me a message HERE. Don't forget to leave a comment. I allow Do Follow so you get a link back. Thanks for visiting!

It was a fight to the finish as the top 3 commenters battled it out to see who would walk away with $50 and copy of Tim Ferriss’s Book The Four Hour Work Week. Here is how it breaks down:

Winners

  1. BM (422)
  2. Sherry (416)
  3. Wiehanne (328)

Prizes

  1. $50 and Tim Ferriss’s book
  2. $30
  3. $20

I was originally only going to give the Top Commenter a prize, but since these three were so far ahead of anyone else I offered a 2nd and 3rd place prize as well. I am glad they didn’t collaborate to stop on an exact number and all win the $50 (that would have been evil :) ). All in all there were 1411 comments for the month and I feel that is a success and definitely a new record for my blog. Thank you everyone.

The RSS subscriber that was chosen by Random.org was Doug Labrosse. There were 162 possible winners because you had to be subscribed by email to either my newsletter or RSS feed. The number chosen was 96.

Overall the contest was a lot of fun and I enjoyed getting 100 emails in my inbox from all the new comments some mornings. I also learned not to hold a contest that ends on the day you have to move out of one place and into another. Sorry for any confusion to the commenters who were frantically trying to figure out who won. I still don’t have Internet at my new place and have to work from my remote office at Dunn Bros. Coffee in Fargo (if you are around swing by I might be here).

Marketing Ideas: October Surprise Contest

I like to have fun from time to time and give away free things like money, so here is your shot.

$100 and two copies of the Four Hour Workweek by Tim Ferriss up for grabs.

Click here to go to the CONTEST PAGE.

Marketing ideas: allowing your product to advertise itself

We have all seen those great word of mouth campaigns that pay off huge for the creator of whatever was being talked about. The latest of these was The Dark Knight starring Christian Bale and Heath Ledger.

Everyone knows the cast was loaded with amazing actors but due to the untimely death of one of them, the film received a tremendous amount of publicity. The turn of events that took place shot the movie to a huge opening that will remain on the top 10 list for a very long time.

Advertising budget spent on a better product

I mention Dyson on here from time to time because I feel it went the route of product innovation vs. mass advertisement. Dyson’s sell themselves. It’s true. People are completely convinced paying a couple hundred dollars more for a Dyson is money well spent, even the people who only vacuum once a month. What is the cost break down per use at that rate I wonder?

Sacha Baron Cohen up to it again

Every time Sacha Baron Cohen starts a new project, we hear about it. He goes on crazy antics that get him thrown out of stadiums, pulls one over on celebrities, gets sued by college kids, you name it. The fact that his name is in the news only enables more and more people to learn about his upcoming projects.

Lines at Apple stores nationwide

We have all seen the news on the day or night before the launch of a new Apple product with lines that wrap around the block. Everyone gets so excited they can hardly wait one extra day to beat the madness or not be one of the first to own their shiny new ______.

Giving your product legs to walk with

The key is the ability to give your product or service legs to walk with. Some great ways to enable word of mouth to spread is to give people something to talk about. Tie your product in with a charity event or organization. Have an impromptu contest around some special occasion whether it’s a holiday or an internal celebration. Perhaps, allow a specialized coupon to leak to others. Remember when Starbucks offered friends and family of employees a free coffee and everyone forwarded the email on to everyone else in the world? I am sure it was all planned. Be creative and have fun, make people smile, think and share their experiences.