Archive for the ‘ Apartments Marketing Ideas ’ Category

Online Apartment Marketing Ideas

  • Written by Josh
  • Posted December 22, 2008 at 8:21 am

Just a couple of thoughts that came to my head when I thought of marketing empty apartments. I do have some experience in marketing apartments online and thought I would share some ideas.

Go all in

Just like in poker you sometimes have to go all in. In the apartment marketing game it is best to show them everything you have with your apartment in one spot. I am talking about good pictures, maps, descriptions, local attractions, sideshows, contact forms, live chat and your phone number everywhere.

Respond quickly

In North Dakota I know it costs roughly $500 to market and fill one unit for a year. Now if it is possible to drop that cost down to $100-150 per unit the savings adds up quickly. That is exactly what we did with our network of apartments listings sites.

Promote your buildings on and offline

We still have the traditional property managers that market apartments all of the usual ways via, TV, newspapers and radio. On the other hand I use SEO and content to drive online traffic to our sites (such as contextual links “Fargo, ND apartments“). We go to great lengths to become the authority on apartments in our area. We talk about parks, schools, colleges, businesses, museums, special events and anything else we can think of.

Promote your competition

I know that might seem a little weird or off but it works to benefit everyone involved. We have listings for approximately 3,000 units throughout North Dakota and in most cases the apartments are full. The problem is that we still receive leads to the sites asking for availabilities and different apartments. Now you are in a position to either list others apartments for a fee or sell the leads off to other property managers.

Repeat the rewards

I have to admit that this process of building a network of sites is time consuming and labor intensive, but it is definitely worth the effort. when done right you will receive many contacts and have the ability to shape the opinion of your brand as well as reputation of your apartments.

13 Comments
Filed under: Advertising, Apartments, Apartments Marketing Ideas, Business

Online Apartment Marketing Ideas

  • Written by Josh
  • Posted December 2, 2008 at 8:21 am

Just a couple of thoughts that came to my head when I thought of marketing empty apartments. I do have some experience in marketing apartments online and thought I would share some ideas.

Go all in

Just like in poker you sometimes have to go all in. In the apartment marketing game it is best to show them everything you have with your apartment in one spot. I am talking about good pictures, maps, descriptions, local attractions, sideshows, contact forms, live chat and your phone number everywhere.

Respond quickly

In North Dakota I know it costs roughly $500 to market and fill one unit for a year. Now if it is possible to drop that cost down to $100-150 per unit the savings adds up quickly. That is exactly what we did with our network of apartments listings sites.

Promote your buildings on and offline

We still have the traditional property managers that market apartments all of the usual ways via, TV, newspapers and radio. On the other hand I use SEO and content to drive online traffic to our sites. We go to great lengths to become the authority on apartments in our area. We talk about parks, schools, colleges, businesses, museums, special events and anything else we can think of.

Promote your competition

I know that might seem a little weird or off but it works to benefit everyone involved. We have listings for approximately 3,000 units throughout North Dakota and in most cases the apartments are full. The problem is that we still receive leads to the sites asking for availabilities and different apartments. Now you are in a position to either list others apartments for a fee or sell the leads off to other property managers.

Repeat the rewards

I have to admit that this process of building a network of sites is time consuming and labor intensive, but it is definitely worth the effort. when done right you will receive many contacts and have the ability to shape the opinion of your brand as well as reputation of your apartments.

2 Comments
Filed under: Advertising, Apartments, Apartments Marketing Ideas, Business