http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/ Mon, 14 Nov 2011 18:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6177 jtrigsby Sun, 13 Dec 2009 03:34:26 +0000 http://www.joshwhitford.com/?p=1201#comment-6177 Great post Josh, as always! I have a question I've been tossing around and this post seems the perfect place to get some additional input. Here goes.Is it possible to <strong>build</strong> a community or do you <strong>attract</strong> a community. The difference may be subtle so let me clarify a little.To build a community, you have to create a collection of people with common interests where one did not exist before.To attract a community, you are creating a space where that same collection of people with common interests like to hang out.The reason I'm interested in this distinction is because I think you reach out to them in different ways. Building a community is kind of like trying to convince someone they need a new car. In traditional marketing terms your creating demand. Attracting community is recognizing that the affinity between group members already exists, you're just facilitating their meeting and interaction. Really interested to hear what you and your readers think!@jtrigsby Great post Josh, as always! I have a question I've been tossing around and this post seems the perfect place to get some additional input. Here goes.Is it possible to build a community or do you attract a community. The difference may be subtle so let me clarify a little.To build a community, you have to create a collection of people with common interests where one did not exist before.To attract a community, you are creating a space where that same collection of people with common interests like to hang out.The reason I'm interested in this distinction is because I think you reach out to them in different ways. Building a community is kind of like trying to convince someone they need a new car. In traditional marketing terms your creating demand. Attracting community is recognizing that the affinity between group members already exists, you're just facilitating their meeting and interaction. Really interested to hear what you and your readers think!@jtrigsby

]]> http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6067 jtrigsby Sat, 12 Dec 2009 22:34:26 +0000 http://www.joshwhitford.com/?p=1201#comment-6067 Great post Josh, as always! I have a question I've been tossing around and this post seems the perfect place to get some additional input. Here goes.Is it possible to <strong>build</strong> a community or do you <strong>attract</strong> a community. The difference may be subtle so let me clarify a little.To build a community, you have to create a collection of people with common interests where one did not exist before.To attract a community, you are creating a space where that same collection of people with common interests like to hang out.The reason I'm interested in this distinction is because I think you reach out to them in different ways. Building a community is kind of like trying to convince someone they need a new car. In traditional marketing terms your creating demand. Attracting community is recognizing that the affinity between group members already exists, you're just facilitating their meeting and interaction. Really interested to hear what you and your readers think!@jtrigsby Great post Josh, as always! I have a question I've been tossing around and this post seems the perfect place to get some additional input. Here goes.Is it possible to build a community or do you attract a community. The difference may be subtle so let me clarify a little.To build a community, you have to create a collection of people with common interests where one did not exist before.To attract a community, you are creating a space where that same collection of people with common interests like to hang out.The reason I'm interested in this distinction is because I think you reach out to them in different ways. Building a community is kind of like trying to convince someone they need a new car. In traditional marketing terms your creating demand. Attracting community is recognizing that the affinity between group members already exists, you're just facilitating their meeting and interaction. Really interested to hear what you and your readers think!@jtrigsby

]]> http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6066 powerpointtemplates Sat, 12 Dec 2009 20:58:26 +0000 http://www.joshwhitford.com/?p=1201#comment-6066 I wholeheartedly agree! The most successful companies have an active community. When starting a forum/blog or other social media it is important to build a community around the property. I wholeheartedly agree! The most successful companies have an active community. When starting a forum/blog or other social media it is important to build a community around the property.

]]> http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6064 Todd Shares The Good Stuff – 12/11/09 Sat, 12 Dec 2009 13:03:11 +0000 http://www.joshwhitford.com/?p=1201#comment-6064 [...] visitors, what are we going to do with them? Josh comes to the rescue with a post about how toIncrease Your Marketing ROI by Building a Community.And then Naomi reminds us about the importance of Loving Our Customers ... of course in the form of [...] [...] visitors, what are we going to do with them? Josh comes to the rescue with a post about how toIncrease Your Marketing ROI by Building a Community.And then Naomi reminds us about the importance of Loving Our Customers … of course in the form of [...]

]]> http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6063 Brian Thu, 10 Dec 2009 15:20:19 +0000 http://www.joshwhitford.com/?p=1201#comment-6063 Yup, Community and conversation is the name of the game. I look forward to the day when the bull horns get put away. Nice post, Josh. Yup, Community and conversation is the name of the game. I look forward to the day when the bull horns get put away. Nice post, Josh.

]]> http://www.joshwhitford.com/2009/12/09/increase-your-marketing-roi-by-building-a-community/comment-page-1/#comment-6061 Cata Thu, 10 Dec 2009 07:40:31 +0000 http://www.joshwhitford.com/?p=1201#comment-6061 The page was a great idea, and I can only hope that the community around it will grow exponentially. The page was a great idea, and I can only hope that the community around it will grow exponentially.

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