As most of you can tell, I have been working on branding myself online in a way that is memorable and fun. I choose to build off of The Real Josh and start connecting all of the pieces online into that central brand. I will continue to develop and grow other brands as well such as Who’s Got Room? and whatnot. But overall, anything I touch will in some way fall under The Real Josh brand umbrella.
Why The Real Josh?
I started joshwhitford.com about two years ago in an attempt to share my ideas with the world and interact with others online. I have been quite successful as this blog shows continued growth. As I started moving into more social spaces online I wanted a name that could easily brand me across most platforms (Facebook, Twitter, Video Sites…). I have used other names in the past but they don’t really mean anything special to me, mostly gaming handles from days when I would play games online.
Out of the blue the name The Real Josh occurred to me as a username relatively untapped. I am sure there are millions of other Josh’s in the world so I figured I would set myself apart from all of the others and brand myself as The Real Josh. Although I don’t own therealjosh.com as a url I will own the brand online. Soon, I suspect after writing this post I will be ahead of the pack in the search results. Kinda like how Griz will soon rank #1 for problogger.com. You don’t need to have the url in order to own the competition.
Besides, who can remember and spell Josh Whitford?
What’s the future for The Real Josh?
I have no idea. I really don’t. This could be brand I keep to myself and online buddies. Or this could one day bloom into something great when people mention Josh Whitford the reply being “The Real Josh, right?” The future is wide open at this point, but what I do know is that I will continue to brand myself as The Real Josh and as I become more successful so will be brand.
Soon I will be partaking in more branding in my videos with a cool intro thanks to Steve Sherron my favorite video blogging trust agent. Thanks man, you’re truly awesome and a great find.
Why brand yourself at all?
There is no right or wrong reason to brand or not brand yourself. Everyone has a brand attached to them whether they like it or not. The simplest reason branding matters is that I help shape the discussion around me. If I don’t, someone else will and I would much rather have a say if you know what I mean.
I don’t ever expect to have a Stalinistic control over my brand and how I feel other’s should view me. That won’t work in this day and age. I just want to be sure people have a place to talk about my brand that I can help influence.
In the end I want to thank each and every one of you. After all, it is the interactions I have with all of you that keep me posting and engaging online. If it weren’t for totally awesome people such as yourself, this would not be nearly as fun or enjoyable. I am not 100% sure why any of you follow me, read my blog, comment or the like but know that I appreciate it very much. I’ll end this with an open invitation that if I can help you in anyway online/offline, let me know and I’ll do my best. Take care.