Watching what successful people are doing is more important that listening to what they are saying. People forget how they got to where they currently are, so look at their past and current behaviors to determine how you should model them.
Personal interaction is huge in building your brand, and those who constantly interact with their followers and others quickly pass those don’t. Branching out to others’ sites and similar niche sites such as forums, vlogs and the like are also important.
Here are some of those that I mentioned who are taking branding to the next level. Most are under the radar in the large scheme of things but have more impact than many of the “a-listers” due to their insanely high level of interaction and community development.
- Allyn Hane is another video blogger and internet marketer who is kicking ass and taking names with his off the cuff, in your face, no B.S. approach to marketing online.
- Steve Sherron is another highly skilled video blogger (I guess compared to my shooting ability, everyone is highly skilled) who is on the fast track carving out his niche in video marketing online.
- Griz (no need for last name, cuz if you don’t know, you’ve been living under a rock) has dominated the make money online niche. This is reason enough to follow and learn from him with his blatantly helpful information you can take to the bank (literally).
- Last but certainly not least is my man Victor Franqui who single handily made Google change its algorithm (seriously) and still continues to dominate in making money online with more free information than you can shake a stick at.
What am I trying to get at?
The secret to marketing and building your brand online is to interact with everyone you can and model the people who are already successful at it. Don’t reinvent the wheel here people. Simply look at what others have done and do the same in your own niche. Love what you talk about, who you interact with and the rest will come in time. Start now. It’s that simple.
Tags: Allyn Hane, Branding, Griz, Marketing, Online Marketing, Steve Sherron, Victor Franqui
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Dude this video is actually very good, you have a decent voice for this stuff. Not quite on par with Allyn Hane and his comedy, but you did just fine for what you were aiming for.
I say keep shooting video, you are good at it! Makes for a nice post, people love having the option of watching instead of reading.
Can you imagine what would happen if Griz started shooting vids?
Video rocks….
@Patrick, thanks for the vote of confidence. I will be sure to continue to the best of my ability. I cant even imagine what it would be like if Griz started vlogging. That would be pretty sweet. I would definitely try to get a guest post in.
Josh,
Awesome point! Its easy to forget that we're not always breaking new ground… its very likely that others have done the same thing we're doing. Finding them and learning from them is one of the easiest ways to avoid some (probably not all) of the mistakes they made. It can encourage you along the way and let you know that you're not alone in your efforts!
Great great great! Thanks for the reminder!
@jtrigsby
@jtrigsby,
In business I always try to drive home the fact that even though you can code whatever to do whatever, it is far better pay for a program that works than to reinvent it. 95% of the time someone has already done what you have done and blogged about it, wrote about it, built it you name it. Besides I love skipping the pain part in the learning curve. Business and life is hard enough already no need to bring unwarranted hardship. I always recommend finding people who have been there done that and use them as a mentor or litmus test.
Hello Josh
Another great post with excellent points. I like the idea of building the foundation with actions and developing a reputation/brand by doing so. It also emphasizes the importance of networking with others. Those connections being made can be valuable to both parties in the end.
Thanks!
hanji
@Hanji,
Things totally build over time, the more time spent working for others and helping people out the big and better one's own foundation will be built. Networking is huge and the more you interact with others the cooler things get. Thanks for stopping by.
Hi Josh,
I agree that modeling successful people is important. However, I think that one major problem that even more people suffer from, is Not modeling/duplicating their Own success.
I've been guilty of this myself in the past. We're all in such a frenzy to find the "next best thing", that sometimes we totally overlook the fact that what we're already doing might be working. Instead of simply duplicating techniques that have proven to work, we tinker and tweak, trying to make it "better" and "more" … and often in the process, stop doing the actions that were producing positive results.
So basically, I'd caveat your suggestion in this way …
Find a mentor. Discover whether or not You are capable of modeling their success (ie, do you have the skills, temperament, resources, etc,.) Then, when you find something that works for you, Stick With It until you have Mastered it!
That's the time proven formula for success.
lol, now if could just learn to take my own advice as freely as I give it
Todd
@Todd,
Past successes build to future successes most of the time. Like you said there are ways to improve things to death by constantly tweaking and testing. At some point it is best stick with what works and then rinse/repeat. Time usually determines knowledge and expertises on subjects, but speeding that up doesn't usually hurt.
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