Marketing Schwag, ie. giving away free branded material, is by no means a new marketing technique. Still most companies are all but creative in their approach of giving away schwag. In fact, most businesses barely manage to give anything other than pens, shirts and other clothing pieces. While most people will take these items, the large majority will never wear a company shirt more than once. Below is video about some decent marketing schwag from Mobile Paw Spa. (click here to watch video)

The number on thing you can possibly do is give away free branded schwag that people will use or sport daily. I really wanted to get these LED flashlights that were the size of a business card and give them away as my personal business cards. Who would possibly throw something like that away? Now they would have a fully functional miniature flashlight in their wallet or purse. Maybe I will someday.

Let’s say I owned a large sporting goods store and wanted to get more people talking about my business in the long term. I would give away a car GPS to anyone who purchased $x,xxx from the store. But on the schway GPS, I would program popups to mention whenever they were within range of one of the stores across the country.

There are a ton of differnet ways to give away useful and effective marketing schwag for your business or cause. Open up the creativity and let it ride on something worthwhile. It would be better to give away 1,000 whatevers to people who are the talkers vs. 10,000 four-color fliers to random people who don’t care about your products or services.

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