Comments on: Focus on your actual customers for the best results http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/ Mon, 14 Nov 2011 18:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Sherron http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/comment-page-1/#comment-5806 Steve Sherron Tue, 01 Sep 2009 09:56:14 +0000 http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/#comment-5806 I 100% support those folks on Twitter who tweet their products, their blogs, their cats, their business. I would follow the jewelry store if that were my interest. I say Tweet the crap out of yourself. If the jewelry store started re-tweeting Tony Robbins self motivational BS, I would unfollow the jewelry store. Do you have any way of knowing what kind of conversions from Twitter to actual business of the jewelry store? Those would be cool stats to hear, but it may be too confidential for you. I think business can make some coin from Twitter. I also thing Social Media Twitter is a dead end for most people. I say the more people you piss off, the better off you are. Get down to the core group that really matters. I 100% support those folks on Twitter who tweet their products, their blogs, their cats, their business. I would follow the jewelry store if that were my interest. I say Tweet the crap out of yourself. If the jewelry store started re-tweeting Tony Robbins self motivational BS, I would unfollow the jewelry store.

Do you have any way of knowing what kind of conversions from Twitter to actual business of the jewelry store? Those would be cool stats to hear, but it may be too confidential for you. I think business can make some coin from Twitter. I also thing Social Media Twitter is a dead end for most people. I say the more people you piss off, the better off you are. Get down to the core group that really matters.

]]> By: Anders Online Market http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/comment-page-1/#comment-5756 Anders Online Market Wed, 12 Aug 2009 08:41:58 +0000 http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/#comment-5756 I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration

]]> By: Josh http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/comment-page-1/#comment-5736 Josh Fri, 31 Jul 2009 07:52:49 +0000 http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/#comment-5736 @Hanji - So true. They are your customer for a reason, because they trust you. For that reason alone you have the ability to engage in more business due to not having to win anyone over. @Allyn - "net promoters" are awesome. Where would anyone in business be without any net promoters to help pass along the amazing experience they had with you. With the jewelry or MMO niches people tend to flock towards then vs run away even if they are being pitched to all of the time. It's simple they want to be in the "know" about things happening and it is worth the abuse to have that. @Hanji – So true. They are your customer for a reason, because they trust you. For that reason alone you have the ability to engage in more business due to not having to win anyone over.

@Allyn – "net promoters" are awesome. Where would anyone in business be without any net promoters to help pass along the amazing experience they had with you. With the jewelry or MMO niches people tend to flock towards then vs run away even if they are being pitched to all of the time. It's simple they want to be in the "know" about things happening and it is worth the abuse to have that.

]]> By: Allyn http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/comment-page-1/#comment-5735 Allyn Fri, 31 Jul 2009 06:46:12 +0000 http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/#comment-5735 Right on the mark Josh. In my offline business, we call them "net promoters" ..these are the people that are outspokenly loyal to us as customers. But more importantly is the idea that tweeting about your product will piss people off. Like you said, if they follwed your jewelry store what the heck did they expect, tweets about steak and lobster? LOL This same thing can be equated to blog mailing lists. If you sign up to an MMO bloggers email feed, don't get upset when he pitches you a bunch of ebooks and software. AL Right on the mark Josh. In my offline business, we call them "net promoters" ..these are the people that are outspokenly loyal to us as customers.

But more importantly is the idea that tweeting about your product will piss people off. Like you said, if they follwed your jewelry store what the heck did they expect, tweets about steak and lobster? LOL

This same thing can be equated to blog mailing lists. If you sign up to an MMO bloggers email feed, don't get upset when he pitches you a bunch of ebooks and software.

AL

]]> By: hanji - money-code http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/comment-page-1/#comment-5717 hanji - money-code Wed, 22 Jul 2009 08:30:45 +0000 http://www.joshwhitford.com/2009/07/21/focus-on-your-actual-customer-for-the-best-results/#comment-5717 This also follows the line on about the idea that the majority of income comes from existing customers vs. new customers. Also the fact that it's much easier/cheaper to maintain existing customers vs. finding new 'quality' customers. So your example is great with Twitter, the tweeps that stay are the ones actually producing, and the ones that leave do not matter. Nice post! hanji This also follows the line on about the idea that the majority of income comes from existing customers vs. new customers. Also the fact that it's much easier/cheaper to maintain existing customers vs. finding new 'quality' customers.

So your example is great with Twitter, the tweeps that stay are the ones actually producing, and the ones that leave do not matter.

Nice post!

hanji

]]>