Just like one shoe doesn’t fit all, the same applies to Internet marketing. I wrote a post the other day targeting keywords like Internet marketing Fargo and SEO Fargo for the sole purpose of ranking in the SERPS (search engine results pages) for those keywords. I wanted to spend a little time in an effort to rank and hold a ranking for those keywords. I view that type of Internet marketing as the equivalent of buying a house vs renting one. The easy way to rank for keywords is to buy ad placements from Google, MSN and Yahoo. By doing so you are guaranteed to rank on the first page for those words and generate the visitors you are requesting.
The flip side to the paid-for model of Internet marketing happens when you quit paying for those ads and disappear from not only the first page, but all pages. Instead, if you invest a little time and effort into promoting your site/business online, your site can be found by many people searching the same things. You will only invest time, not money. My site and sites like mine sit at the top of the results pages for a variety of keywords. When I go to sleep or leave on vacation, my site still sits there. Every once in a while I will add some fuel to the fire ensuring I stay above the competition.
I am #2 and #3 for the search term Internet Marketing Fargo just by writing one blog post. That puts me just behind all of the paid placements on Google. It won’t be long, and I will be ahead of the directory listing at the top of the page for my selected field. This is done by building more support to my pages than the yellow page generated results. I will also be doing the same for other keywords related to my local niche as I mentioned on my recent Fargo Internet Marketing and SEO post.
A funny thing happened the other day when talking with a client about my Fargo Internet Marketing post and targeting those keywords. The client asked me if my competition knew I was targeting those words. What I didn’t mention is that I already have other sites ranking in the top for those keywords. Those sites have been generating leads for the last 5 months. It’s just another way to capture as much of the local market as possible.
You have many different choices as far as Internet marketing goes, but I view SEO as a more viable promotion option than ad buying. But SEO takes time and effort and involves a longer ramp-up period. If what you are doing needs more of an instant promotion model, then you should buy ads from the major search engines. At the same time, start working your way to the top of the SERPS for relevant keywords through SEO. Eventually, you will either capture a lot more market share and customers from other keywords you don’t rank for or you can swap one model of promotion for the other.
All of these ideas and tactics lead to a very important discussion when starting Internet marketing and web promotion of your product or service. Don’t leave out questions like “Where do we want our traffic to come from?” “How much are we willing to pay in advertising?” “What is the percentage of fraud associated with paid advertisement?” and many more questions. Of course if you are interested is talking with me, I encourage comments or emails.
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Internet Marketing is like buying vs. renting http://tinyurl.com/b5dqmv
@Mobile Sites Dude, I think the key in that instance would be the phasing in the organic search as well. That would provide a balance of organic and paid search traffic. Ultimately your company could save 6k a month and still acquire the same results or if maybe just some saving like 5k/mo and so on.
I couldn’t agree more with this article.
My day job is at an Internet company and within the last few months I got the go-ahead to start using AdWords. Currently we are spending $200-$300 a day just on adwords, but we are seeing a lot of new traffic and customers from it, and ultimately it is profitable so they are staying with it. We are spending approx. $6k a month on AdWords.
So basically we are paying (renting) instant customers instead of spending that money on marketing where we could get in the real (buying) results of Google.
To each their own I guess!
I didn't know it was possible to beat those Yellow Page ads. Thanks for the info.
How much it is good to provide websites on rent?
I've never had a need for buying ad space so my main marketing strategy is SEO.
It's definately a longer process and a lot more work but once you start to rank you get a constant stream of targeted traffic basically for free.
I'd rather own that spot on the first page of the serps for nothing than renting it on the side.
Steve
I do have mobile site but it has been hosted on free servers? How do i give it for rent or sell it because free hosting provider company may delete the website any time.
I think the use the paid services and host the your own domain. Because of the I use the free services.
What i think about giving sites on rent is not a recurring income, you may have time when a ongoing seo less website becomes worthless for a business. However I'd agree on selling sites if you own a web designer, coder and have little bit seo knowledge.