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Are you ready for some football, football, football? Or, how about some commercials, commercials, commercials? At least that seems to be the thing most people talk about around the Super Bowl.

As we ramp up for the Big Game of the year people have already begun talking about the commercials associated with the Super Bowl. The theme of this year’s advertisers is to save money while still generating a buzz. At 3 million dollars per 30-second slot, hardly anyone can blame them. I now introduce to you a brand new marketing idea for the Super Bowl. The 1 second Super Bowl commercial.

Miller High Life had no problem coming up with a series of 1 second ads. They will air on local stations throughout the Super Bowl show. Miller has to go the route of local TV because Anheuser Busch is the official liquor sponsor of Super Bowl 43. If you go to 1secondad.com (granted you’re over 21), you can check out the series of commercials. Each commercial run by Miller High Life will roughly cost them about $300,000. Now they can develop their ads to be the most effective, use their site to see which one people like watching the most and save a ton of money with buzz and creative advertising.

Not to be outdone, other companies have jumped on the same short commercial bandwagon such as Federal Express and General Motors with their own 3 second ads. The motto of less is more is carrying through on more and more market segments. Soon our lives will consist of 1- and 3-second interruptions vs. the 30-second to 1-minute interruptions we are accustomed to. It is about time. These advertisers realized they don’t have to pummel us with long ads to get their points across. Studies have been shown that people who use TiVo and DVRs get the same branding effect as people who sit and watch the whole commercial.

How much money would an advertising company save by running 5-second commercials vs. full-length ones? How many more channels and stations could they advertise on running campaigns like that? How much less annoying would commercials be if they were micro commercials? I have a feeling that the Hulu.coms of the world are on to something with their limited interruptions and product-placement advertising models.

What’s your advertising model like? Do you interrupt people or engage them? The advertising world is changing, quickly.

Click here to watch Josh Whitford’s 1 second Super Bowl commercial.

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