Are you ready for some football, football, football? Or, how about some commercials, commercials, commercials? At least that seems to be the thing most people talk about around the Super Bowl.
As we ramp up for the Big Game of the year people have already begun talking about the commercials associated with the Super Bowl. The theme of this year’s advertisers is to save money while still generating a buzz. At 3 million dollars per 30-second slot, hardly anyone can blame them. I now introduce to you a brand new marketing idea for the Super Bowl. The 1 second Super Bowl commercial.
Miller High Life had no problem coming up with a series of 1 second ads. They will air on local stations throughout the Super Bowl show. Miller has to go the route of local TV because Anheuser Busch is the official liquor sponsor of Super Bowl 43. If you go to 1secondad.com (granted you’re over 21), you can check out the series of commercials. Each commercial run by Miller High Life will roughly cost them about $300,000. Now they can develop their ads to be the most effective, use their site to see which one people like watching the most and save a ton of money with buzz and creative advertising.
Not to be outdone, other companies have jumped on the same short commercial bandwagon such as Federal Express and General Motors with their own 3 second ads. The motto of less is more is carrying through on more and more market segments. Soon our lives will consist of 1- and 3-second interruptions vs. the 30-second to 1-minute interruptions we are accustomed to. It is about time. These advertisers realized they don’t have to pummel us with long ads to get their points across. Studies have been shown that people who use TiVo and DVRs get the same branding effect as people who sit and watch the whole commercial.
How much money would an advertising company save by running 5-second commercials vs. full-length ones? How many more channels and stations could they advertise on running campaigns like that? How much less annoying would commercials be if they were micro commercials? I have a feeling that the Hulu.coms of the world are on to something with their limited interruptions and product-placement advertising models.
What’s your advertising model like? Do you interrupt people or engage them? The advertising world is changing, quickly.
Click here to watch Josh Whitford’s 1 second Super Bowl commercial.
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Tags: Advertising, Commercial, Josh Whitford, Marketing, Marketing Ideas, Super Bowl
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My own 1 sec super bowl commercial http://bit.ly/x38VN
1 and 3 Second SuperBowl Commercial Marketing Ideas http://tinyurl.com/clwlb3 from: <a rel="nofollow" href="http://twitter.com/therealjosh">@therealjosh
That's probably the best commercial I have ever seen.
I like the idea of the 1 second commercial…there's so many inappropriate commercials on anymore with half naked people and violence, it really bugs me!
We'll definitely be watching though, being from Pittsburgh it's safe to say we're huge Steelers fans
I'd rather be in Tampa though, much much warmer there!
I think 3 second commercials would be a perfect length. It's just long enough to be able to get a point across but not feel too long. The only downside, is they would probably fill the same amount of time slot so we would end up seeing like 30 commercials during every commercial break. My head is already bombarded with information, that would probably put me over the edge LOL.
I think 10 second slots would be ideal, 1 and 3 secs is just too short.
As for the Do you interrupt question, I don't. You know when you go to a website and you start reading an article then everything goes dark and this "sign up for my newsletter" form comes floating in. I hate that. Just like when commercials come on TV, I change the channel.
Steve
This should get very interesting in a very short order. This is the industries way of getting the most for their money and if it works some people will be getting a promotion.
The idea of short to the point and memorable yet not annoying advertising should be a turn on to anyone, but what is most curious to me is how extreme this will get and at what pace?
Only time will tell, in the mean time I am ready for some football, football, football. The commercials, commercials, commercials are sure to rock as well. Here is to hoping they do not disappoint. GO GODADDY!
As always you are the man who knows all kind of Marketing Ideas.
Really nice to take some advantages from your ideas.
Such nice Marketing Ideas. Every time you give the Great Marketing ideas. Thanks For Given Info.
Come on Josh give us the run down on your favourite commercials. Etrade and Godaddy were on the top of my list.
I saw a commercial for the company I work for and considering they are laying off people all over the place it really got me angry.
Steve
@Steve, my favorite were the Doritos commercials. Godaddy ones were pretty good to. Not many others that really stuck out to me.
Its really worth to find out some time to read your great marketing ideas.
[...] time during last weekends Superbowl was probably the most expensive 30 or 60 seconds that advertisers will buy this year. This [...]
Super Bowl. The theme of this year’s advertisers is to save money while still generating a buzz. At 3 million dollars per 30-second slot, hardly anyone can blame them. I now introduce to you a brand new marketing idea for the Super Bowl. The 1 second Super Bowl commercial.
have idea for super bowl comercial.want to be safe on marketing it