Direct mail marketing pieces are becoming very popular again. Not to say they never were popular but now they being looked at by even more people as the advertising budget get tighter.
Benefits of Direct Marketing Mail
Not only do you know your client is more likely to purchase from you but you can talor each mail piece directly to their needs. So if you know that you have clients in cold baren wastelands like Fargo, ND. you could have pictures of people playing in the Carribien sun as a prize. Or on the other hand you can have the people and objects in the ad reflect the demographic you are targeting. For instance in our area that would probably be more anglo white scandivnaivian people on the cover.
Buying smaller Direct Marketing Mail lists
It is completely possible to buy a mail list of the exact people you are looking for. Say you want to target a specific audience like Northern Minnesota ice fishers, I am sure there is list out there with just their names on it. This allows you to really drill down and build a marketing piece that will be the most appealing to that demographic. “Lower more target results + more money per item = better results. We have received as much as 42% on dimensional mail.” -BigPops
Using Dimensional Mail to Increase Sales
I sent out a question on Twitter to see what others had to say about Direct Marketing and @BigPops said that he had “great success” with dimensional mail pieces. I have never used dimensional mail pieces before and did the natural thing and Googled them. Turns out they are basically unconventional mail pieces or anything that isn’t flat like a postcard. I like that. I should have BigPops send some pics of mail pieces he has sent out sounds pretty neat.
Conclusion
All in all there is a huge market for Direct Mail Marketing and all sorts of products out there to help with folding, cutting, printing and what not for those businesses who wish to take on the task running their own direct mail pieces. I have no doubt this industry is in a good position to take up the slack in newspaper advertising. The more target your audience and the more you know about them the better the results.
What are your thoughts on Direct Marketing Mail and what kind of success have you had with it?
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Tags: Direct Marketing Ideas, Direct Marketing Mail, Marketing, Marketing Ideas
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My new blog post about Direct Marketing Mail Ideas http://bit.ly/7uVX
I agree that direct mail marketing is back as newspaper ads are plummeting. You know history repeats itself and direct mail campaigns are taking hold again. As you mentioned in dimensional mail successes, I think it is the packaging that is the key to winning here. And focused targeted campaigns are always better as you mention. There are significant studies done whereby retailers capture data from repeat customers and target the higher life value customers than the one time types. Thank you.
I feel this is the time to combine and use both Conventional and unconventional marketing techniques for better RIO.
Great idea of Direct Mail marketing. But how to decided target audience in mail marketing.