Comments on: Marketing Ideas #20 McDonalds Anti Starbucks Marketing Campaign

By: Girl Scout Cookie Marketing Ideas |

Girl Scout Cookie Marketing Ideas | — Tue, 10 Mar 2009 17:36:20 +0000

[...] All marketers strive to have a product recognized by everyone and their mother like Coke Cola or McDonald’s. I heard once that Ronald McDonald is more recognizable to young children than Jesus. I guess that [...]

By: al

al — Wed, 18 Feb 2009 10:00:10 +0000

Tim Hortons all the way! They are definitely top dog in canada

By: Josh

Josh — Fri, 02 Jan 2009 09:02:48 +0000

@Driveway Sealing, Brand goes a long way to supporting a company through tough times.

By: Driveway Sealing

Driveway Sealing — Fri, 02 Jan 2009 09:00:02 +0000

In this economy price will be more of a factor than brand (in most cases). You can already see the affects as Starbucks closed a bunch of store recently.

In Canada we are dominated by Tim Hortons. I don't think anyone can knock them out of the top spot. Respected brand + quality products and good pricing = An unstoppable company.

Steve

By: stores open on chris

stores open on chris — Thu, 18 Dec 2008 17:18:30 +0000

Why did people start paying four bucks for coffee anyway? I give the campaign a thumbs up!

By: Rob

Rob — Sat, 13 Dec 2008 15:39:27 +0000

I have to agree with the sentiment of the McDonalds ad. That said, though I would sooner go to a McDonals for coffee than to a Starbucks, McDonalds is also not the cheapest/best option most of the time. It is probably cheaper/better than Dunkin Donuts (I live in Boston so I know all about that depressing chain. Here is how I rank my preferences:

1. Make my own coffee (grind beans, brew in French Press).

2. Buy a coffee at a small local bakery or diner.

3. Buy a coffee at a convenience store like Store 24 or Seven-Eleven.

4. The crappy free workplace coffee from hermetically sealed packets.

5. McDonalds coffee.

6. Dunkin Donuts and other copycat Dunkin Donuts chains.

7. Everyplace else.

8. Starbucks.

I will note however that unless you live near a non-urban roadside softserve place that McDonalds is typically the best deal on soft serve ice cream in the city in my experience.

Rob

By: SEO Test

SEO Test — Fri, 12 Dec 2008 19:06:38 +0000

The Mcdonalds ice coffee is not that bad almost as good as starbucks I am sure it is working for them most of my friends are no going to starbucks as much as we used too every one is try to save a few bucks these days

By: Josh

Josh — Fri, 12 Dec 2008 10:18:14 +0000

@BigPappa, Starbucks is an amazing branding success story, I have to completely agree with you on your taste in coffee. I cant stand Pikes Place Black Coffee that Starbucks offers, it is so watered down and flavorless (would rather have Folgers).

By: BigPappa

BigPappa — Fri, 12 Dec 2008 09:49:53 +0000

…I hit send too soon. Anyway, Starbucks is an excellent story of branding. It's almost a Harley Davidson-esque level of marketing/branding success.

I am done now for sure.

By: BigPappa

BigPappa — Fri, 12 Dec 2008 09:47:28 +0000

Awesome! Simply Awesome! AND you know what? Black coffee to black coffee, Mc D's has a better brew. In fact, Burger King coffee is one of the best coffees I have ever had.