This is the twenty-third day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Dick Beardsley’s Running Store in Fargo, ND is succeeding very well at building a tribe of loyal followers that all share the passion of running. They have assembled a great and knowledgeable group of runners that like to run and work around running-related people. I have been in the store myself and was very impressed at their knowledge of the mechanics of the foot and how they offered some good advice.

This marketing idea is about enabling people to share a passion with each other around your brand. Best of all, it’s FREE for anyone to participate, and people can win free stuff.

Lindsay of That Mutt a Dog Blog forwarded me Dick Beardsley’s newsletter so I can share it with you.

ENJOY RUNNING? ENJOY RUNNING MORE IN A GROUP?
The Dick Beardsley Running Company is forming a free Thursday morning running group for everyone looking for those early morning running partners!

Come and join us any Thursday morning at 5:30 AM at the Dick Beardsley Running Company for an enjoyable morning run — the absolute best way to start your day.

All ages, abilities and paces are more than welcome and routes are available from 3 to 9 miles.  You choose the distance you would like to run.

NEED MORE INCENTIVE TO GET OUT BED THAT EARLY?

It will definitely be worth it with the DBRC 300, sponsored by Mizuno.  It’s an easy way to earn great gear by doing what you love — running.  It’s simple to get started.  Just show up on Thursday mornings, sign in, and run!  We’ll keep track of all the miles you run with us, and this is what you can earn:

20 miles – Mizuno Breath Thermo Socks
100 miles – Mizuno Short or Long Sleeve Tech Shirt
200 miles – Mizuno Breath Thermo Top
300 miles – One pair of Mizuno shoes (yes, free shoes!!)

You’re going to run anyhow, why not join us for a great time and earn free stuff!!

See you Thursday.

” It is fun to be with a group of people that all like to run in every kind of weather, even at 5 am when it is really cold out.” -Lindsay

For those of you who don’t know, Fargo, ND, is very cold during the winter. Currently it is -4 (without wind). The thing that leads Dick Beardsley’s Running Store success is the quality of people employed there and their love for running. I mean really, how else can you explain the desire of people to gather together on an ice cold winter morning to go out and run with a bunch of other crazies just like them?

What kind of tribe have you created around your business that has proved to be not only fun but a great marketing ideas?

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