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I found this article from Commercial-News.com where they talk about having two different shopping nights for men and women. It is a pretty creative and interesting idea that caters to both men’s and women’s shopping habits. Not sure how many mall owners read this blog but I do know that the idea of catering to men’s and women’s different shopping patterns is a pretty good idea. How can you change the sales and deals you offer to better match the patrons frequenting your business?
The largely known difference in men’s and women’s shopping habits, with women often shopping early and men often waiting until the last minute to shop, was seen with a promotion that started with a Girl’s Night Out last week and will conclude with a Guy’s Night out on Dec. 16.
Mall administrative assistant Cindy Compton explained that women who participated filled out their own gift registry or wish list of items from mall stores.
The lists then will be made available to their guys on Guy’s Night Out. There also are sales, door prizes and free gift wrap on the Guy’s Night Out.
You can read the rest of the article here.
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Tags: Christmas Marketing Ideas, Marketing Ideas, Marketing Strategy
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Interesting idea, guess I can wait a few more weeks before I start shopping.
I guess in these times creativity will help bring in a few more customers that for sure. A lot of people will shop, but not to buy anything of any significance.
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I think that's a pretty good idea, though I'm usually one of the last minute shoppers, too. I recently read about a site that lets you register for any holiday online. You can share lists with your family and friends and encourage them to fill out wish lists, too. Maybe that, combined with specific shopping days, will make holiday shopping much easier!
That's a good Idea on lady's night they will get lots of men looking for women maybe the same thing on men's night women looking for men double traffic