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The other day I came across an article on the SoGoodBlog where Burger King is purposely dropping wallets around different locations loaded with goodies. Most of the contents inside are gift certificates to their restaurant but who knows maybe someone got adventurous and added some real cash. As far as we can tell they are being dropped in and around the Chicago area, but that doesn’t mean it cant happen where you are.
Yep, the wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. A handful of bloggers have found some of these wallets, and are reporting that they contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License†featuring The King, and a map of Chicago or Orlando area Burger King’s.
Several bloggers have posted about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, praising the promotion and calling it “unexpected and well-timed†given the current state of the economy.
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Tags: Give-a-way, Marketing, Marketing Ideas, Unconventional Marketing
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HOLY COW. What a great idea. Man, I wish I could come up with awesome marketing concepts like that an implement them on a national level. Outstanding creative.
My initial reaction was to think that it is sad that our society has eroded away to the point that we have to market to people’s dishonesty. Until I read that there was a note in there informing the finder that the it was in fact a promotion.
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Thats pretty cool if you ask me. I guess any promotion to attract customers at a time when people are not spending much will help them.
I’m sureyou will see a few other places follow suit later on down the road I would assume.
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Talking about thinking outside the box. I wonder how many people are still scared about using the coupons. Maybe they are waiting for Chris Hansen to pop out from behind the wall.
Seems like an expensive way to advertise to me…but I guess if it goes viral with everyone talking about it, it could actually be a cheap marketing method.
one word, genius.
great strategy by burger king
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@Tom, It might seem expensive but if they don’t use it then BK isn’t out anything. Plus, we are not taking about it and neither of us probably live in Chicago or frequent BK.
I think this was a great idea by Burger King. Now, I’d like to see them deploy it to all of their largest markets simultaneously. They could also take something from what Pepsi did and seed these wallets (or future promotions) to bloggers, fan forum participants of Burger King, etc to create more buy-in and guaranteed coverage.
This is an awesome idea. Josh: Thanks for bringing it to our attention.
I immediately sent this link to my list and added the idea that certain businesses and or professional practices might want to do a pre-holiday mailing of the “lost wallet” to clients as lumpy mail. That is sure to get opened and quite eye catching. Be well. Dave Frees –
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David M. Frees III Esq.s last blog post..Thinking Ahead to the Holidays – Marketing With a Twist