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One realm I have never ventured into is that of a telephone conference series or packaging a product on mp3 or DVD. I have seen the effectiveness of marketing via these methods and the ability to upsale people on bigger and better versions of the same series later on consultant fees. Setting up and distributing an audio or DVD series takes a lot of front-end work to being with, but I have to believe it is definitely worthwhile since so many people do it. Here’s a quick outline:

Create a 3-part telephone conference series, scheduled for the week after Thanksgiving and the first two weeks of December. Rent an inexpensive bridge line (under $25 for each seminar or some providers offer free, bare bones services if you want to do your own recordings).

Send out an e-mail invitation to your list of customers and newsletter subscribers through a provider such as VerticalResponse.com (send a thousand email invites for under $10).  Spell out exactly what they’ll learn using intriguing bullet points.

Charge $25 for each segment, or $59 for all three.  Offer to include Cd’s or MP3′s, and/or transcripts of the courses if customers pay an extra $10.

Determined to send out holiday gifts like you always do, but this year you want to cut costs?  Create a low-cost promotional magnet that you design yourself. For more info check out Ambition is not a dirty word.

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