Just the other day I noticed Starbucks had started a new promotion, the Starbucks Gold Card. Although, it is not quite like the Centurion Black Card, it is on the right track. If you have seen this card or have purchased one, let me know your thoughts about the promotion. Do you like it or dislike it? Are you interested in getting one? Play the video below to hear my thoughts on the Starbucks Gold Card.
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Click the pictures below to view the larger version
Outside of the Starbucks Gold Card Brochure
Inside of the Starbucks Gold Card Brochure
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Starbucks and I have a love/
hatedislike relationship. I love how they have taken a $0.15 cent cup of coffee and convinced the public that they need to pay $3.00 for it. I love their business model of having a store on every big city corner. I love new and trendy mixtures that have introduced coffee to the younger generation who previously thought that coffee was only for old people.I dislike Starbucks because they charge $3.00 for a cup of coffee. I'm cheap. I dislike the quality of Starbucks coffee. When you visit a true gourmet coffee establishment, you will soon realize that the commercialized, low quality coffee that the Bucks is peddling is not all that. But then that's why I love them.
I'm not schizophrenic and neither am I.
<abbr>BigPappas last blog post..The Advertising of Yesterday Part XIX</abbr>
@Big Pappa, I agree completely about the quality of Starbucks coffee. Good coffee is much better than what they serve and well worth the $2.00 anywhere else. But the thing to remember is that Starbucks more than anything is a brand and like Nike or anything else most Americans over pay for.
I think I could count the number of times I've bought anything at starbucks all on one hand. They do have one heck of a business model (though I think its been hurting them for growing too fast recently, can't remember the news article I wrote)…does seem like a good program though, kind of reminds me of the "flex bucks" we had at college for the college meals & snacks. (I don't know if that's a standard normal thing or just something the school I went to did?)
<abbr>Chelles last blog post..How to Tell if a Guy is Attracted to You</abbr>
I know Schultz thinks he can restore the brand, but the economy is just not good enough to support $4 a cup coffee. I am sure the brand will last, just not thrive for a few years.
@Chelle, We used to have those flex dollars as well (pretty handy). I think that over the next couple of years Starbucks will need to define their customer more. The thing that made them great was going to the edge of the trendy, hip, city, suburban lifestyles. Now they need to appeal to an audience that can sustain their business model without changing their product to include everyone. Back to their roots so to say.
@Jesse, I believe you are completely right. $2+ for a Grande black coffee is on the high side for the quality. I can't imagine buying all of the blended creations for $4+ a cup seems a bit high and people are beginning to really watch what they spend now.
over here the card that we get is if you have purchase 10 coffee. The 11 coffee will be free. You do not have to buy all at the same time just accummulate them as they do chop on the card each time you purchase a coffee.
@sherry, I agree that is also a good Idea. I wish there was a universal coffee card like that so I could go to more than one coffee shop and redeem the free coffee.
here a coffee will cost more than $8 thats why I prefer to make my own coffee.
I do buy them once a while, there is one shopping mall with buy one free one offer. But its kind of far away from where I live.