Comments on: Marketing Ideas: Post-Political Elections and the Future of Advertising and Marketing http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/ Mon, 14 Nov 2011 18:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josh http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3895 Josh Fri, 07 Nov 2008 13:43:17 +0000 http://www.joshwhitford.com/?p=691#comment-3895 @stores open on thanksgiving, Although I have bought a few papers over the last couple of years it is mostly for the local news and views. National news is usually digested a couple hours after it happens and I normally look over it in the paper. @Driveway Sealing, I agree that it is funny how all of these different advertising mediums try to get you to a website vs people finding a website then going or doing...whatever. @Salwa, I think the technology is there to monetize videos like google and youtube now showing ads. I just don't think most of these media outlets thing it is profitable or fully understand the potential of one video going viral. @stores open on thanksgiving, Although I have bought a few papers over the last couple of years it is mostly for the local news and views. National news is usually digested a couple hours after it happens and I normally look over it in the paper.

@Driveway Sealing, I agree that it is funny how all of these different advertising mediums try to get you to a website vs people finding a website then going or doing…whatever.

@Salwa, I think the technology is there to monetize videos like google and youtube now showing ads. I just don't think most of these media outlets thing it is profitable or fully understand the potential of one video going viral.

]]> By: Salwa http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3888 Salwa Thu, 06 Nov 2008 16:27:39 +0000 http://www.joshwhitford.com/?p=691#comment-3888 That was a good post with good ideas. The sole reason I can see the news outlets not offering the news in chunks online is their ad revenue. Would they want to risk alienating their current TV advertisers if viewing figures dropped because more sought their news online? I don't know but of course, the advertisers could do it both ways. Some news channels do offer video more and more now - the Weather Channel for example. The option's side by side in their lead news items and you can choose Article or Video. That was a good post with good ideas. The sole reason I can see the news outlets not offering the news in chunks online is their ad revenue. Would they want to risk alienating their current TV advertisers if viewing figures dropped because more sought their news online? I don't know but of course, the advertisers could do it both ways. Some news channels do offer video more and more now – the Weather Channel for example. The option's side by side in their lead news items and you can choose Article or Video.

]]> By: Driveway Sealing http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3885 Driveway Sealing Thu, 06 Nov 2008 04:48:40 +0000 http://www.joshwhitford.com/?p=691#comment-3885 Newspapers are a dying medium. With the internet, blackberries etc.. I don't have to wait until the next day to read about a news worthy event as it is most likely online already. What I find interesting about conventional marketing (TV, billboard print etc.. ) is how a lot of their end goal is to drive you to the advertisers website for "more information" or incentive offers. The internet was used widely in our last Canadian election. Every candidate had their own website with videos and articles. They web addresses were posted on every sign. <abbr><em>Driveway Sealings last blog post..<a href="http://www.sealingyourdriveway.com/driveway-sealing/the-best-time-to-seal-your-driveway/" rel="nofollow">The Best Time To Seal Your Driveway</a></abbr></em> Newspapers are a dying medium. With the internet, blackberries etc.. I don't have to wait until the next day to read about a news worthy event as it is most likely online already.

What I find interesting about conventional marketing (TV, billboard print etc.. ) is how a lot of their end goal is to drive you to the advertisers website for "more information" or incentive offers.

The internet was used widely in our last Canadian election. Every candidate had their own website with videos and articles. They web addresses were posted on every sign.

<abbr>Driveway Sealings last blog post..The Best Time To Seal Your Driveway</abbr>

]]> By: stores open on thank http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3880 stores open on thank Wed, 05 Nov 2008 17:46:33 +0000 http://www.joshwhitford.com/?p=691#comment-3880 I can't remember the last time I paid for and read a newspaper from front to back. Most of the articles are so predictable and boring. I can't remember the last time I paid for and read a newspaper from front to back. Most of the articles are so predictable and boring.

]]> By: Josh http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3878 Josh Wed, 05 Nov 2008 15:51:02 +0000 http://www.joshwhitford.com/?p=691#comment-3878 @Jeff, thanks, I to agree that newspapers are way behind the curve on this. It is almost painful to watch knowing how they will eventually die a slow and agonizing death. They could create a transition period from the print to Internet but most are unwilling to attempt such things no matter how cheap it would be. @Jeff, thanks, I to agree that newspapers are way behind the curve on this. It is almost painful to watch knowing how they will eventually die a slow and agonizing death. They could create a transition period from the print to Internet but most are unwilling to attempt such things no matter how cheap it would be.

]]> By: Jeff http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-3877 Jeff Wed, 05 Nov 2008 15:45:12 +0000 http://www.joshwhitford.com/?p=691#comment-3877 great post...forget newspapers, they are so far in denial that they are as an institution incapable of real change. It will take new ownership from outside of that industry to save the brand. great post…forget newspapers, they are so far in denial that they are as an institution incapable of real change. It will take new ownership from outside of that industry to save the brand.

]]> By: symtex411 (symtex411 http://www.joshwhitford.com/2008/11/04/marketing-ideas-post-political-elections-and-the-future-of-advertising-and-marketing/comment-page-1/#comment-4550 symtex411 (symtex411 Wed, 31 Dec 1969 23:59:59 +0000 http://www.joshwhitford.com/?p=691#comment-4550 Marketing Ideas: Post-Political Elections and the Future of Advertising and Marketing: Now that all of .. <a href="http://tinyurl.com/5fm2l2" rel="nofollow">http://tinyurl.com/5fm2l2</a> Marketing Ideas: Post-Political Elections and the Future of Advertising and Marketing: Now that all of .. http://tinyurl.com/5fm2l2

]]>