Archive for November, 2008

Marketing Ideas #15 Create a Challenge, 3M Security Glass

This is the sixteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Create a challenge to your customers and clients to prove you or your product wrong or inadequate. Here 3M uses their security glass and a pile of money to prove how great their product is at a bus stop.

Marketing Ideas #14 McDonalds Free Coffee Monday

Update: “Freebruary: Free medium coffee — vanilla, hazelnut, regular iced coffee flavors available, February 1-28, 5 a.m. to 9 a.m.” Not available at all location. It’s best to call and check ahead of time.

This is the fourteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

McDonalds Free Coffee MondayOn the radio I overhead McDonald’s advertising free coffee Mondays where you can drive through or stop by their store for a free sample of McDonald’s coffee. I for one think this is BRILLIANT! First off, I love coffee and especially FREE coffee. Next, they are getting droves of new people to try their coffee in hopes of converting them to long-time McDonald’s coffee drinkers. Finally, I am sure sales will go through the roof of additional items like breakfast sandwiches and burgers as the people who get their free coffee realize how hungry they are too.

Unlike Starbucks, McDonald’s has more to offer on their menu in addition to coffee like hamburgers and fries. Although McDonald’s isn’t providing as many coffee options or varieties, I am sure the masses of people only drink a few select options to begin with.

My question to you is: are they trying to convert coffee drinkers to the McDonald’s brand, or are they trying to convert non-coffee-drinking McDonald’s patrons into coffee drinkers? I have to imagine it is a bit of both. I have a feeling the profit margins on coffee is high and can be a great addition to the McDonald’s bottom line.

Marketing Ideas #13 Black Friday Sale

This is the thirteenth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

It’s not so much that a bunch of stores are having a big sale before the holidays but rather the name that accompanies the sale. Black Friday Sale, where did that even come from to begin with? Let’s take a great holiday time and cover it with the sale to end all sales. It is like more people talk about Black Friday than Thanksgiving. When did a one-day sale become some popular, other than Valentine’s Day? Talk about marketing at its finest.

We now celebrate more holidays in retail stores than we do with our family. I can just imagine way back when people lovingly gave a few handmade or long saved for gifts to one another, that that tradition would become the bonanza it has become today. I hope that I as well as others can recognize the true meaning of all of this holiday time and be truly thankful for the things we are blessed with. I hope that all of us take the time to really reflect on the things we are thankful for and spend quality time with our friends and family. Here are a couple of videos to get you ready for Black Friday.

Tips for Black Friday Shopping

Marketing Ideas #12 Be Creative

This is the twelfth day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Thanks to Dosh Dosh on twitter I found this ad talking about a Nissan Xterra for sale. This is an ad from Craigslist where some guy is trying to sell his Nissan Xterra SUV. In a market where SUV’s and fuel mileage are things to consider he chose to tell a story. I have a feeling that this picture will eventually make its rounds on the Internet bringing his story and ride to fame status online. I have no doubt he will sell it for asking price. Not to mention that he has now gotten more publicity for free than $1,000 worth of ads in the news paper would get. Click on the picture for the full version.

Marketing Ideas #11 Creative Advertisement

This is the eleventh day of a 30-day trial. Follow the link to Marketing Ideas En Masse to find out more.

Nothing is better than an ad that makes people stop and stare. Especially, when the people know that what they are seeing is in fact an ad yet they continue to look on anyway. Here is a quick and powerful video that an Italian company did to advertise for Oreo. Look at how everyone sits there and stares at it. I am willing to bet all of them went about the rest of their day wanting Oreos in milk.