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I don’t know if you have noticed, but the Real Estate market is taking a bit of a beating. When things in a market change so drastically in a sort time period, people have to get creative to preserve business and their way of life, none more is true than in real estate.
One of the more creative real estate marketing ideas I have seen lately is to raffle off your house. There are some catches to the whole deal, including state and local laws. That brings us to USAHomeRaffle.com. It set up a way to raffle off your home and donate anything above the appraisal value to a charity. Having a connection to a charity is the only way for the raffle to be legitimate in most states.
The key to this success is to have a real marketing plan on how you can sell exactly enough tickets to compensate for the appraised value of the home. Don’t worry, if the required amount is not reached you won’t be forced to sell for less than your home is worth. On the flip side, if you sell more tickets than what your home is worth, the extra is donated to your select charity.
I think is could be an interesting way to sell a home, not to mention it has the potential to really help out a distressed homeowner or charity organization.
I think this kind of marketing idea could even pay into rental homes in raffling out vacation packages to different and exciting destinations. Don’t forget that raffles have to be set up in a way to comply with all federal, state and local laws. Do your homework first.
Would you ever raffle off your home or rental home?
symtex411: Real Estate Marketing Ideas: I don’t know if you have noticed, but the Real Estate market is taki.. http://tinyurl.com/3uh7cx 10/10/08 05:27am
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Real Estate Marketing Ideas: I don?t know if you have noticed, but the Real Estate market is taki.. http://tinyurl.com/3uh7cx
wow is that ever crazy…i could get a house for a $150 ticket? it’s not a terrible idea, but its an interesting one…and undoubtedly a lot of state loopholes to jump through to not be considered illegal gambling
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I know that they will have to look at all of their local laws to make sure they don’t break any. None-the-less a fun idea to try.
Joshs last blog post..Real Estate Marketing Ideas
This is a really interesting concept. I hadn’t heard of using a raffle before but think, as you mentioned, that it could be used in several different ways.
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this is interesting I have not read anything like this before.
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Hey, Josh
it’s a really interesting way, I haven’t heard about real estate ruffle before. Interesting thing that I’ve noticed in the Bay Area: when the market was doing OK, prices for houses in good neighborhoods were high in the sky. Now, when market is down, I don’t see that value for these house wend down anyhow. They are still expensive. Some people have been waiting for foreclosure in good neighborhood, but it’s not gonna happen. And I guess, there is no “good time” for buying a house. It’s always a good time for those who have money::))
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Wow! this is something new.
yeah bm its something new to me too.
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Who would have ever thought it would come down to people raffling off their houses and everything in it. I now see people doing cars buy one get one free haha.
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“Would you ever raffle off your home or rental home?”
I might raffle off my house.
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@wiehanne, are you sure?
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@Sherry,
I said I might, so it’s not a 100% yes I will
Wiehannes last blog post..Win $20 weekly from Garanew
yeah wiehanne saw that
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[...] Real Estate Marketing Ideas, by Josh Whitford from the Unconventional Marketing [...]
Think back again, I would rather not join in the raffle. Can’t take the risk.
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@wiehanne wise decision.
Thanks. wise is a nice choice of word here.
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My friend was in real estate agent and it’s an easy job.
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it’s an easy job? whew..
wiehannes last blog post..SimplyWP celebrates 3 months blogoversary
how easy is easy that your friend refer to?
wiehannes last blog post..SimplyWP celebrates 3 months blogoversary
@wiehanne I type too fast and miss out the “not” easy job. it was easy when its fresh but now too many competitors.
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lol. no wonder, it took me a second to digest that.
@wiehanne hows your digestion now? real estate marketing is not as easy as you think.
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