For those that don’t know what PWNED is, here is the definition courtesy of Wikipedia:

It is the political season and things are heating up everywhere. For the bulk of my readers, it is probably unknown that I graduated with a BS in Political Science, BS seems so fitting. Regardless, this time of season when the gloves come off and candidates at every level start taking swings at each other, I can’t help but laugh.

For the record, I support neither John McCain or Barack Obama and don’t feel any real change will occur under either of their administrations. Without digressing too much, I can’t help but tie in political shenanigans with marketing. After all, these people are trying to mold your perception to further their cause. I can only hope that you vote by their actions and not by what they say.

Then I came across the Keating Ecomics sponsored by the Barack Obama campaign. It is a cleverly put together site that includes a documentary type video basically pointing out that John McCain doesn’t know economics and is a dirt bag.

I think this whole site, video and information was extremely well put together and orchestrated with excellent marketing strategy. Not to mention is less than 24 hours since launch, the video is fastly approaching 1,000,000 views on YouTube. They went to great lengths to ensure the proper message was delivered in order to shape your opinion of John McCain.

I don’t think this will be shaping the masses of Baby Boomers but for the generation of Internet Dwellers this video can sure gain some legs. Well-executed videos and messages at just the right time tend to go viral and spread like wildfire.

I think this video does two things at once:

  1. It points fault in the other candidate to sway voters
  2. Donations buttons EVERYWHERE!

I have no doubt that the campaign spent a lot of time, money and energy to see the success of this video and making sure it goes viral. I believe it already has and will only gain steam the more people talk about it. It will be interesting to see how the McCain camp responds. I truly believe this election will be decided by the college-aged voters (if they come out to vote).

What are your thoughts about this video and the upcoming elections?

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