Comments on: Stop throwing money at marketing http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/ Mon, 14 Nov 2011 18:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Justin Levy http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1912 Justin Levy Wed, 08 Oct 2008 21:34:21 +0000 http://www.joshwhitford.com/?p=509#comment-1912 Great and creative idea Josh! At my restaurant we are always trying to come up with creative ways to market to our customers which is different than what everyone else is doing. We have found that the creative, original ideas are always what goes over the best! Gary Vaynerchuk just posted a video which talks about some of the ideas in this post: http://snipurl.com/477k1 <abbr><em>Justin Levys last blog post..Creating a Web Presence for Your Company</abbr></em> Great and creative idea Josh! At my restaurant we are always trying to come up with creative ways to market to our customers which is different than what everyone else is doing. We have found that the creative, original ideas are always what goes over the best!

Gary Vaynerchuk just posted a video which talks about some of the ideas in this post: http://snipurl.com/477k1

<abbr>Justin Levys last blog post..Creating a Web Presence for Your Company</abbr>

]]> By: wiehanne http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1844 wiehanne Tue, 07 Oct 2008 21:52:49 +0000 http://www.joshwhitford.com/?p=509#comment-1844 "Here we are removing the mass media shotgun effect of marketing and going straight after the people we want to work with." Simple and creative. How is the result of this marketing? Do you receive the impact that you want? "Here we are removing the mass media shotgun effect of marketing and going straight after the people we want to work with."

Simple and creative. How is the result of this marketing? Do you receive the impact that you want?

]]> By: wiehanne http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1842 wiehanne Tue, 07 Oct 2008 21:49:52 +0000 http://www.joshwhitford.com/?p=509#comment-1842 "We want people with dogs who work during the day to be our clients. Now we will only go after those people." Knowing the target audience is an important thing before starting any marketing strategy and plan. <abbr><em>wiehannes last blog post..Win 2GB iPod Shuffle at Axonoid</abbr></em> "We want people with dogs who work during the day to be our clients. Now we will only go after those people."

Knowing the target audience is an important thing before starting any marketing strategy and plan.

<abbr>wiehannes last blog post..Win 2GB iPod Shuffle at Axonoid</abbr>

]]> By: DoublePlus Ecommerce http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1694 DoublePlus Ecommerce Thu, 25 Sep 2008 09:31:19 +0000 http://www.joshwhitford.com/?p=509#comment-1694 OK I know this is off-topic...but what a great business to keep you in shape! I've heard of dog walkers, but never dog runners. Cool. DoublePlus Ecommerces last blog post..<a href="http://www.doubleplus.com/domain-switching-miva-merchant-stores.html" rel="nofollow">Quick Tip: Easy Domain Switching for Miva Merchant Stores</a> OK I know this is off-topic…but what a great business to keep you in shape! I've heard of dog walkers, but never dog runners. Cool.

DoublePlus Ecommerces last blog post..Quick Tip: Easy Domain Switching for Miva Merchant Stores

]]> By: BigPappa http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1666 BigPappa Tue, 23 Sep 2008 16:21:45 +0000 http://www.joshwhitford.com/?p=509#comment-1666 @Syed - What are you doing? Custom stamps? Are you talking about self inking rubber stamps? BigPappas last blog post..The AdSpace Winner Is Announced! @Syed – What are you doing? Custom stamps? Are you talking about self inking rubber stamps?

BigPappas last blog post..The AdSpace Winner Is Announced!

]]> By: BigPappa http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1658 BigPappa Mon, 22 Sep 2008 17:09:27 +0000 http://www.joshwhitford.com/?p=509#comment-1658 You nailed it right on the head. Also, don't fall into the common pitfall of trying to cram as much information on the piece as possible. Sometimes people feel like "hey, I am paying for this anyway, why not put a 1000 words on a 5.5 x 8.5 postcard in 9 point font." Use as few words as possible to get your message across. In direct mail/marketing Less = more. BigPappas last blog post.."What I Found In My Email" Mondays. Vol.2 - Issue 25 You nailed it right on the head. Also, don't fall into the common pitfall of trying to cram as much information on the piece as possible. Sometimes people feel like "hey, I am paying for this anyway, why not put a 1000 words on a 5.5 x 8.5 postcard in 9 point font." Use as few words as possible to get your message across. In direct mail/marketing Less = more.

BigPappas last blog post.."What I Found In My Email" Mondays. Vol.2 – Issue 25

]]> By: Josh http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1656 Josh Mon, 22 Sep 2008 08:53:00 +0000 http://www.joshwhitford.com/?p=509#comment-1656 @Chelle, point well proven. You never know who you might meet or talk to on a daily walk passing out fliers. Even if they don't have a dog they probably know someone who does. @Cathy, We would hate to get a littering fine ;) @Syed, Things that are custom made even if seemingly insignificant go a long way to helping people remember you or your service. @Chelle, point well proven. You never know who you might meet or talk to on a daily walk passing out fliers. Even if they don't have a dog they probably know someone who does.

@Cathy, We would hate to get a littering fine ;)

@Syed, Things that are custom made even if seemingly insignificant go a long way to helping people remember you or your service.

]]> By: Syed Balkhi http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1655 Syed Balkhi Mon, 22 Sep 2008 08:48:14 +0000 http://www.joshwhitford.com/?p=509#comment-1655 I have noticed that giving something of value converts very well with my campaign of sending a mail with 2 custom stamps in it so they can use it. Syed Balkhis last blog post..<a href="http://feeds.feedburner.com/~r/Balkhis/~3/398888440/" rel="nofollow">How to protect your blog from hackers?</a> I have noticed that giving something of value converts very well with my campaign of sending a mail with 2 custom stamps in it so they can use it.

Syed Balkhis last blog post..How to protect your blog from hackers?

]]> By: CathyJELady http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1654 CathyJELady Mon, 22 Sep 2008 07:36:02 +0000 http://www.joshwhitford.com/?p=509#comment-1654 Be sure to check the community and sub-division regulations, as at least in our area there are restrictions that many areas have about putting things on the door. CathyJELadys last blog post..<a href="http://cathyjeladynews.blogspot.com/2008/09/is-jordan-essentials-green.html" rel="nofollow">Is Jordan Essentials Green?</a> Be sure to check the community and sub-division regulations, as at least in our area there are restrictions that many areas have about putting things on the door.

CathyJELadys last blog post..Is Jordan Essentials Green?

]]> By: Chelle http://www.joshwhitford.com/2008/09/20/stop-throwing-money-at-marketing/comment-page-1/#comment-1651 Chelle Sun, 21 Sep 2008 18:38:00 +0000 http://www.joshwhitford.com/?p=509#comment-1651 Door knocking is good - but only if you talk to people. Pasting flyers on doors usually only annoys people. Also, I've learned its better to give something of "value" to people - in this case maybe doggie biscuits attached to a postcard sized flyer? It makes you REALLY stand out if you give them something unique and/or useful. Also don't discount the people that don't have dogs - they very well likely do know someone who does! You don't have to give them a flyer - but talking to them about your business and offering a biscuit to give to a friend won't hurt either - as you said still much less expensive than mailers, tv, billboards. Make sure you find out if you need a permit too - one of our agents was fined for not having one! Good luck with the business! Door knocking is big in real estate, so hopefully some of my tips will help you :) Chelles last blog post..<a href="http://upstartagent.com/2008/09/how-natural-disasters-can-hurt-and-help-real-estate/" rel="nofollow">How Natural Disasters Can Hurt and Help Real Estate</a> Door knocking is good – but only if you talk to people. Pasting flyers on doors usually only annoys people. Also, I've learned its better to give something of "value" to people – in this case maybe doggie biscuits attached to a postcard sized flyer? It makes you REALLY stand out if you give them something unique and/or useful.

Also don't discount the people that don't have dogs – they very well likely do know someone who does! You don't have to give them a flyer – but talking to them about your business and offering a biscuit to give to a friend won't hurt either – as you said still much less expensive than mailers, tv, billboards. Make sure you find out if you need a permit too – one of our agents was fined for not having one! Good luck with the business! Door knocking is big in real estate, so hopefully some of my tips will help you :)

Chelles last blog post..How Natural Disasters Can Hurt and Help Real Estate

]]>