This reminds me of the Shock and Awe campaign of the second Gulf War. Did that actually succeed or fail? I am not really sure. But anyway, it does truly shock me at how quickly we could transform a whole country with a few high-powered explosives. In the marketing world, that shock and awe would be a keynote speech by Steve Jobs of Apple.
Apple seems to have the ability to keep the lid on upcoming projects so well that when projects are launched, people are blown away by what is unveiled (pardon the pun).
Shock and awe on the Internet is something that makes you stop and think for a second. For instance, you are on your daily routine of dropping EC from blog to blog to blog (the goal is to rack up as many points as possible so others will visit you). When, on your daily routine you hit a post or picture that makes you stop and read. It could even be that you read the title and found it so interesting it was worth the minute to glance over.
But is it sustainable to keep shocking the same audience over and over again? Or do they come to expect it and grow numb to the antics.
Ultimately, I think that being original and interesting is far better. Yesterday, I wrote a post about something that I discombobulated with. Discombobulated is a word I always look forward to using in a sentence. That post was probably a lot more interesting to read than the normal mumble jumble I usually publish.
Could it be that I have been going against my own advice and writing to the middle ground, the boring area? Did I start writing to the middle where the majority is, and not to the fridge that I so often recommend? Why on earth would I do THIS!? Mediocrity is to blame. It took over, and the blog became dull. Maybe it was never exciting to begin with. AHA! Insert theme music from 2001 Space Odyssey here.
So with that in mind. I will try my best not to run a shock and awe campaign but to write the way I would for myself. I hope you all can be entertained and learn something at the same time. Because marketing should be fun, where else can you tell a story and get paid this well?
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NUKE DETECTED:
This reminds me of the Shock and Awe campaign of the second Gulf War. Did that actually.. http://tinyurl.com/3qo2ce
I don’t know about writing to the middle ground or not. I read this blog because I find the subject material interesting.
Did you take this blog over from someone else?
And yes, I think that discombobulated should always be worked into a sentence whenever possible. Now your wondering why the heck is Andy posting so many comments. The reality is that I just discovered you had a contest going for top commenter. I looked over and Chelle and I had the same amount. I never paid attention to this before. But now that 8000 EC’s are up for grabs, I am all about it!! Pappa for President. Well, supervisor is actually what I am running for in November.
Done rambling now.
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Yeah, marketing should be fun and I enjoy reading your posts