Recently I was at a meeting where we brought up textual healing and how written words are hard to interpret. The jest of the video is that it is hard to discern feelings, emotions and intent with text such as blogs, emails, IM and letters.

In all honesty, I think that the future for blogging is in video and audio. More than likely video will be surpassing audio over the next couple of years. Podcasts will soon be overtaken by videos as mp3 players and cell phones get smarter and smarter.

I also believe that at some point in the near future, videos will be able to be searched for content like text in regards to search engines. At that time, the online video revolution will explode. Soon, talking voices will be able to direct your attention to the best product on the store shelf with “real” life testimonials.

Although this seems a little far out right now, I do believe that given the right time and circumstances, it will transpire. I am going to start exploring the best possible ways to deliver a well rounded message in any format, including the use of all the above (text, audio, video). The reason being, I want to reach people where people are. If people are vlogging and watching YouTube on their cellphones, I want to show up as a result. I have a sneaking feeling the future in marketing is in that direction.

Now who’s coming with me? Who wants to experiment sooner rather than later? I figure we are only a couple technological revolutions away from seeing a world of information and marketing like we have never seen before.

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