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It’s no secret that Dyson vacuums do a great job of sucking up all of the grit and grime around the house. They are known for never losing any suction power no matter what. They also do many other things like cleaning the air as it passes through and easy dumping of waste. I am sure in due time they will be automated and have dinner waiting when you arrive home from work. Only if it were soon enough.
What Dyson did is over the top for branding, but it is the combination of branding and an excellent product that leads to success. The creators of the Dyson vacuum went above and beyond creating just a vacuum. They created something that was different in its category. The biggest lesson any of us can take away from the success of the Dyson is to know that in a world of similar products and services, it is still possible to set yourself or your product apart from the rest.
In marketing, it is easy to settle for what pays the bills. But what is your goal really? Is it to be mediocre? I know my goal isn’t to be mediocre but sometimes I don’t even realize I am heading that way until I see myself surrounded by more people just like me. That is the reason I quit my last job. I could feel the walls of mediocrity closing in on me and had to make a break for something better.
The same goes for life as in marketing. The thing that sets those in the top 20% from the majority are the ones who get complacent or who settle for what is working. You ever wonder why there are always a few Realtors in town who sell the majority of the houses? How about the sales person driving the Corvette in a town full of sales people? What about the gas station across the street that gets 40% more business?
I have no doubt that the creators of the Dyson vacuum are going to keep innovating and finding new ways to break the mold of the traditional. I hear they are even creating a new bathroom hand dryer, thank god. The key to marketing and branding is to create something that is different in the world of the same. How can you take what you have and mold it into a product or service that goes above and beyond, to the far right, to the far left, the most color, twisted, unique, useful, creative in your market? I am sure with a little thought and effort it will begin to take shape into something people crave and desire.
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The Dyson is a really good model - it’s different, people love it (I know I do!) and they haven’t even had to really market it since it’s original launch as it is literally one of those things that sells itself.
I couldn’t agree more. The Dyson IS an excellent product. I bought one some time ago. It was expensive, but it is worth it. I too was influence by the marketing. After some research, I went out with the intention of buying one.
When the Dyson was first introduced, they were ridiculed by the competition for their marketing claims of “it never looses suction.” Truth is, it doesn’t.
Another innovative product that Dyson has developed was the AirBlade. A new alternative to the traditional bathroom hand dryers. I believe that it was even seen in a recent motion picture.
Kudos to Dyson for making a superior product AND a superior marketing campaign.
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@Chelle, I agree that dyson sell themselves very well.
@BigPappa, Making a product like a Dyson is a great way to spend on products and save on marketing. That AirBlade looks really sweet and I wish all bathrooms had them.
BigPappa hit on a key point by saying “It was expensive but worth it”. You know you’re doing a great job with your product and your marketing when people will still buy your product even though it is perceived as being expensive. Creating a great product and then communicating the value proposition to your market in a way which resonates with them is always a challenge but at least there are great companies like Dyson who provide great examples.
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about vaccum I am still looking to buy the vaccum bag but I can’t the same size and brand.
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It seems to be a popular one. I don’t think we have it here. Well, I don’t use vacuum cleaner afterall.
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@Sherry,
time for vacuum shopping then.
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@wiehanne I am still looking for the vaccum bag, my vaccum is sanyo brand.
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too bad I dont own one, hence can’t give you recommendation
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