It isn’t just trying to be bigger, smaller, faster or any of the like anymore that will classify as a niche. A niche is a world of its own. In the world of trucks, that niche would be the Freightliner Sport Chassis. This is the truck of trucks, something you should only find in the movies but low and behold it is now something anybody with a thick wallet can buy. The days of lift kits, 20″ rims, more horsepower, loud exhaust and the like are long gone when something like this pulls up to an intersection. There is a dealer not far from me that has one of these monstrosities that even comes with night vision and too many other features to list. Click here for the video of the truck.

These Freightliner trucks have made an appeal to the same people who helped commercialize the military Humvee into the Hummer by General Motors. It has even been reported that The Govenator of California is looking to purchase on of these trucks. Of course, the dealership sells many others things like horse trailers and more horse trailers, but I am sure none of those turn as many heads as this one truck.

Going to the edge of any market is where that market begins to talk about whatever product was brave enough to venture there. At the edge, half of the marketing is already done for you just because you managed to turn some heads like our truck here. The important question to ask about the direction you would like to go and how to market a product is to determine how close to the marketing edge you want to go. Another thing to consider while marketing to the fringe is that there is typically a lot less competition. Most people associate the big money to remain with the masses in the middle, but rarely do they think of the volume of competition all fighting for the same dollars. Profit margins suffer greatly the more competition that enters the market, but when you are on the edge, it is a whole other story.

To turn profits from your blog or website takes a combination of two things, traffic and authority. There are hundreds and thousands of websites that all share the same Associated Press news releases every day, and the only way they make money is by the shear mass of people going through them. On the other end, there is the site that only focuses on vintage bottle openers. A site selling and promoting these rare bottle openers probably has a leg up on all of the competition because there probably isn’t much competition. If there was any competition it wouldn’t take long to beat them out if you have a proper game plan. The whole idea is to become that truck that no one else has seen, that thing that makes you stop and stare at it for a second and ask questions, only to turn around and tell others about it later. To become an authority on a subject or in a niche takes a little time, but when established, the trust in your word can be leveraged to benefit both you and those you are helping.

Strive for the edge and set yourself apart from everyone else. It isn’t enough anymore to appear different. You have to be different.

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