I did a series of posts on the fourth of July on my blog last week. I enjoyed thinking about the reasons that we celebrate it and how different people celebrate for different reasons and in different ways.

People differences is what so fascinates me about market segmentation. We all think and behave differently. Yet market segmentation makes it possible for marketers to understand their target markets by just knowing a few demographics.

In fact, I've developed a program where business owners can just select demographics from five drop-down menus and get a customized target market analysis with the best appeals and information to use in marketing messages. And it's presently free at http://AutoMarketAnalysis.com.

Frank J's last blog post..Icahn and Ballmer Bullying Yang and Yahoo’s board