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I recently wrote a post asking if you are remarkable. I explained how people and products that are remarkable are talked about and the advertising is done by the product and not the marketing team. That left me thinking about some of the ways to achieve being remarkable, so here I have listed a few ideas.

• Always target the unsatisfied person or customer. Find the need that you can meet and meet it. If someone is looking for you as an affiliate marking expert to share in how to get started on an affiliate program, they don’t want to hear about each affiliate company and why you like or dislike them. They want the meat of the subject and are looking for answers. Same goes for a company that invents a new product and fails to innovate any further. People change over time, and the longer you stand there basking in your successes, your competition is finding new ways to meet people’s needs. This will slowly lead to the quiet exit of your customers.
• Market before you manufacture. You and all your friends might think an idea is really great and a sure fire winner. The case more often than not is the opposite. Start with marketing and find the product or idea to fit. A sales person does not walk into an office without knowing how he or she will be marketing the products, whether it is by phone, showroom floor, direct mail or other forms of advertising. Find the way you most like to connect with people and then find the needs they have and meet those needs. If you hate cold calling people, you won’t be successful selling any product, because you don’t like the sales method. Pick something that works for you.
• Innovate^n. This simply means keep trying, and run smaller test pilot marketing trials. It is much better to try 10 different ideas or products in a month at a cost of $1,000 than to spend the same time and money on one single idea. No matter how great and grand the idea or products seems, it will never have enough back initially to know if it is viable or not. Spend $200 of a landing page and some pay-per-click ads testing a new idea and see how the market picks up on it. If it doesn’t work right away, modify your product or landing page a couple more times and see if anything changes. After that, you will either have your answer to continue with production or to scrap it. The more ideas you have and the quicker you can test the ideas in your marketing niche, the more ideas you will have succeed.
• Change, rinse and repeat. After you start succeeding and making money is the time to plan the next release, version, product, book or whatever it is. Don’t get too comfortable with one product or customer base. The chances are in a couple month the buzz will die down and you will spend most your time patching holes in the ship when you could be sailing in a brand new one. Every time I have spoken with a successful person, I notice one trait that most of them have in common, they innovate and then move on to the next project. Rarely do you see a successful person stick to one idea for their whole life. Henry Ford stuck with the model T for 10 years after his competitors had moved on to bigger and better new vehicles. Don’t do this.
• If you don’t have fun, STOP! If you don’t like what you are doing or , stop now and save some hair. Remarkable products and services come typically from people who are having fun doing what they love and would create that same product without pay. Success is more fun when you enjoy it ;).

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