Michael Marcil a man with a vision
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This week I interviewed Michael Marcil, the founder and CEO of The Marcil Group, based in Fargo, ND. The Marcil Group is
primarily centered around the management of commercial and rental property in and around North Dakota. Other areas of involvement include construction, technology, capital investment, venture capital, restaurants and philanthropy.
I actually had about 20 some questions drawn up that I really thought would lead the interview. How wrong I was. I only asked a couple from memory, and the rest of the conversation took on a natural course of its own. Michael Marcil was recently named a winner of The Forum’s 20 under 40 award (local newspaper). A diverse panel gave the award out to recipients chosen as those who are making a difference in the Fargo community.
A majority of my conversation with Michael was focused on the unbelievably bright economic future North Dakota has and how that will transform the state’s citizens. In a time of uncertainty for the U.S. economy with the sub-prime housing mess and skyrocketing commodities such as oil and wheat, the only downside for North Dakota is its chilly winters. Just about everything else in the state will benefit greatly due to the rise in oil and food prices. Michael shared his love for all the different types of energy our state has the potential to produce and pictures North Dakota becoming the “Dubai of North America.” In case you didn’t know, North Dakota is very rich in agriculture, coal, oil and wind. Michael Marcil spent roughly 10 years in the dot com industry with his hand in a few projects like food.com and many, many more. Through consulting, he built up his management and development company extremely fast. So fast, that The Marcil Group has grown over 800% in three years. Not only that, but the company has been in positive cash flow every quarter since inception. It takes a man with a grand vision to grow and expand a company that fast. I have no reason to believe there is any slowing down in his future. The sky is the limit.
I have never before met someone who has openly endorsed the idea of promoting their competitors. I know this seems very counterproductive, but there is a genius behind it that most will fail to realize. Imagine that you own and operate a business in a town that is bursting at the seems. If you can garner some business even for your competitors, eventually you are able to leverage that flow of traffic to further your reach in that market. Essentially, you are making your competitors reliant upon your business more and more. Now that’s some unconventional marketing.
I enjoyed my time with Michael, and I can’t wait to see what he does in the future.
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2 Responses to “Michael Marcil a man with a vision”
May 9th, 2008 at 10:53 am
[…] Josh’s unconventional marketing blog published a post today focusing on Michael Marcil of Fargo, North Dakota. Marcil is the founder and CEO of the Marcil Group. […]
May 9th, 2008 at 8:54 pm
hi Josh…
you have some great information here…
I have just subscribed to you RSS too !!!
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