David Kam is the primary author of Marketing Deviant. My favorite aspect of the marketing subject and niche is the ability to apply the same principles and scenarios to different situations. The posts are short and to the point without additional fluff. He is not dictating what to do or how to do things but rather guiding. As I read through his posts, I pick up on the subtle, yet powerful messages.

The blog layout is very simple and clean. I could learn a lesson from the lack of clutter on the blog along with the cool, clean, crisp colors. I wish that more attention would be drawn to his ebook Art of War Poem eBook under his link section. The eBook is inspired by Sun Tzu’s Art of War, if you haven’t read it, you should. David makes comparisons from the original Art of War to the poems he wrote in relation to business. Here is an excerpt:

Doing and Going

• Create an ethical work code Care and free your workforce of trouble
• Benefit your workforce Utilize their forces
• Think and wait before doing Things not in your advantage should be left alone What we avoid get the enemy going Engage when the enemy is prone

Overall, the principles are sound and the message is direct. The clean and cool appearance is an open book to stay a little bit longer for me. Hmmm, I wonder if that is the same reason Google doesn’t clutter its site, unlike the Yahoos and MSNs of the Internet.

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